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Good text is cheap

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In the movie, this is obvious. The cost of making The Big Lebowski is much lower than the cost of making a Marvel movie.

But this analogy applies to almost any type of creative project.

We often make mistakes in “special effects”. It’s easier to staff it, spend money, and aim for slightly above average targets. The committee and the company are happy to pay extra for guarantees and consistency. It tends to be mediocre, because mediocrity makes people feel predictable and manageable.

But more and more competitions are spent on special effects, promotions, hype, and industrial strength-it may be more worthwhile to spend more time and energy on designing some great things.

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