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Leading and lagging SEO indicators

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Episode overview:

Welcome to the SEO Report Week on the Voice of Search Podcasts.

This 5-part series covers everything you need to know about how to evaluate and communicate your SEO performance.

Tyson Stockton, Vice President of Searchmetrics Services, and Benjamin Shapiro, host of Voices of Search, discuss the importance of promoting and reporting on SEO in your organization.

In Part 2, understand the difference between leading and lagging SEO metrics. Although your stakeholders may want you to focus on lagging indicators covering traffic and conversion rates, it is important to explain and report on leading indicators for demonstration testing and progress.


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