Home Digital Marketing How to use Tiktok in business in 2021: a complete guide

How to use Tiktok in business in 2021: a complete guide


If you want to expand your business and expand your social monitoring, entering the world of TikTok can be useful if done right. We have created a definitive guide to using the platform for your business…

What is Tiktok …

TikTok is a fairly new social media application where we can see short video clips from users everywhere, turning it into a user-created platform. You can constantly browse endless short videos without restrictions, and you can even adjust your stream to what you want to watch. Anyone can post a video to their account and grow followers; exchange likes and share videos with friends on different platforms.

Usually users like less serious and fun videos, but everyone has a different preference. As many modern trends have been born on this platform, TikTok offers a lot of entertainment for the social media platform.

Is it relevant to your business?

There is a big misconception that only younger people use this platform. Although the vast majority are young adults, it is true that TikToki is currently used by many people of all ages.

TikTok is used by people to search for pleasure and to follow the latest trends. This is exactly how you can determine if it’s relevant to your business, realizing that you need to keep up and be able to engage your business in the latest trends and fun advertising methods.

If your business aims to promote itself, even if it is considered a very serious brand, TikTokis could still have an audience to market because so many people use it today. It’s about contacting the right people, but as you probably know, it can be a smaller proportion of potential customers compared to TikTok’s more creative and entertaining side. Therefore, it is your business decision to determine if it is worth the time, money and effort.

How can brands use the platform to increase CRO?

Different types of ads are available on TikTok because it has become such a large platform. Leaving your brand with a lot of choices!


TikTok’s own ad allows you to add branded promotional videos to a scrolling user stream, commonly referred to as a page for you. Usually, the links at the bottom include the company’s website, users know when they see the ad. With this option, the brand can bid on ads like on Google and narrow down who they can target.

If the brand can target the right people, local advertising can increase interest and conversions for your business. By knowing who to target at TikTok and exploring finding the right audience, and creating an interesting video ad, you’ll succeed on the platform.

Another method of advertising is known as takeover. As soon as a user opens the app, they’ll first see the full ad you’ve chosen to run. Users only see one of them a day, because if you put yourself in the viewer’s shoes, seeing a lot of ads if you just want to scroll for entertainment can be annoying. Therefore, the cost of running these types of ads is very expensive. This should be considered when evaluating whether you think it is a reasonable expense for a company to invest in this form of advertising. As effective as it may be, you can really only get one shot to tempt someone to go to your website or app download page.

Sponsor hash marks are a form of TikTok advertising where brands create a challenge by using a creative hash mark and encouraging people to take part in the challenge. This is a really good form of advertising because it increases the reach of seeing how many different people are involved. When someone clicks on a sponsored hash mark, they’ll be taken to a page with a description of the challenge, the brand logo, the most popular videos for that challenge, and likely a link to a website or other conversion type.

To further obtain a sponsored hash mark, you will have to pay a fairly expensive cost to display it inside the detection bar inside TikTok. There is another way in which hash marks can be used in a similar way, with lower costs but still as efficient as the hash mark challenges remain the same.

Hashtag challenges

They are very similar to the explanation above; however, you will not pay huge costs. You lose some benefits, such as a sponsored hash rank, a complete landing page dedicated to your brand, and a discovery banner. If they are important to your brand and are not well known, it may be helpful to get your name out of the options above if you have a budget.

Creating a hash mark challenge is a way to encourage user-generated content and can benefit your brand. If a user participates in your challenge, the challenge and your brand may spread to more people. More people are more likely to get conversions that are important to your brand.

Promoting impact

Influencer advertising is where brands pay popular influencers to advertise their product or service in TikTok videos. It usually also consists of some type of hash tag, as it promotes user-generated content.

Influencer advertising may not have been the first marketing idea to bring your business to TikTok. You may want to think about promoting influencers in your marketing strategy, especially on this platform. TikTok has a large pool of popular influencers with a lot of followers and fans who are crazy about them. They are considered idols by many people, and if you allow influencers to promote your brand, their fans may become your new customers.

Your brand can’t be hurt if you research popular influencers who can meet and reach your goal. Too many companies make the mistake of using influencer to advertise them without actually researching whether the audience is appropriate. The other downside is that the influencers are people. They make mistakes, but we all know that today, it can affect their and your reputation if you pay for their promotion.

If you’re considering advertising influencers, be wary of influential influencers and research their background and online presence.

Branded lenses

Branded lenses are custom stickers, filters, and lenses that people can use that contain your brand. Another type of ad with user-generated content! We like it! Involving the community in your brand is the best thing Tik-Toki can do for your business.

Using well-branded lenses increases engagement, which equates to more conversions. Personalization options let your brand show who they are with custom stickers, filters, and lenses. Create this option as a form of advertising for your business.


Placing your brand on this platform means that you can’t follow the same approach you use on other social media, such as Twitter or Instagram. TikTok is very different, it requires you to have fun showing valuable and up-to-date trends.

Dealing with TikTok means taking advantage of hash marks and marking similar accounts in your field on your content. Communicating with others is also very important, conversational skills make someone feel that your brand values ​​them much more.

It’s not easy if you’re a new user of TikTok, so we don’t want you to feel like you’re deep down. The number of people using TikTok to enjoy is much higher than on most other platforms. Moving your business may be just what you need to grow and thrive.


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