It marks World Blood Donor Day, Facebook is announced that more than 100 million people around the world have now signed up for its blood donation feature through which Facebook users can get notifications from nearby blood banks about donation options.
As he explained Facebook:
“Since we first launched the Blood Donation feature in India in 2017, we have expanded to 37 countries – as of today they include Australia, Colombia, Israel, Singapore and Tunisia. In the first two months after the U.S. launch in June 2019, blood donation increased blood donor donations on partner sites by 19%, while in Brazil and India the share of donors in blood banks who said they were affected by Facebook donation notifications blood levels increased from 0% to 14% in the first year. “
Amid the various criticisms of Facebook and the negative impacts it can have on society, this is a perfect example of the benefits it can also bring, and the Social Network’s expanded reach provides the perfect channel to raise awareness of key causes – which, as you can see, can have significant benefits .
As Facebook notes, its Blood Donation feature was first launched in India in 2017, before it became expanded to the United States in 2019. Users can sign up for relevant notifications in the app, helping to raise awareness of relevant areas of need.
Facebook expanded blood donation warnings last year in response to the pandemic, adding an option to its Community Help Center, while also adding capacity for blood donation centers to share their donation opportunities through Facebook events, helping to further increase exposure by creating news feed queries from those who sign up.
It seems like a rare opportunity to point out how the Facebook scale can be used forever, but it’s clear that there are significant community benefits in this regard and there are ways Facebook can help bring people together around such causes and needs.
Misinformation remains a key concern, as does the abuse and misuse of the platform, but there are ways Facebook can shape a key, fundamental element in building a better society. Whether good outweighs bad or ever can is another point of debate, but his blood donation tools and results are one example of the role he can play in this.
Facebook also hosted a A global blood donation forum last week, where health leaders, blood donation experts and advocates for young blood donors from around the world gathered to discuss strategies to inspire young people to donate. You can watch repeat play here.