Home Digital Marketing The Challenges of Audience Measurement from a Comscore Perspective

The Challenges of Audience Measurement from a Comscore Perspective

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The already complex task of measuring video became even more complex as the pandemic deepened in how and where audiences watch, consume and share video. The challenge for marketers then is to plan and evaluate time purchases and ad placement. Bill Livek, CEO and Vice President, during the Adweek TV and Video Enhancement Event

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