Home Social Media Marketing Facebook’s new ‘Smart Crop’ feature for automated video editing is now available...

Facebook’s new ‘Smart Crop’ feature for automated video editing is now available in Creator Studio


This could be useful for those who want to repurpose their videos and / or run experiments without investing in significant re-recording or editing.

Back in March, Facebook started testing a new ‘Smart pruning‘the option to edit videos in Creator Studio, which uses machine learning to identify the areas that interest you most in your video content and then allow automatic editing based on those calculations.

Now Facebook is creating its new Smart Cropping feature more widely available, with an option that is now available during video upload within Creator Studio.

As you can see here, with Smart Cropping you can automatically generate a 1: 1 or 4: 5 version of any video clip, with a Facebook system that identifies key focus elements and optimizes based on those points.

As he explained Facebook:

“Smart Crop will optimize for the main theme in the content, keeping the main themes focused and in the frame. You will be able to publish this video directly in the Creator Studio, and you can preview the redesigned video before publishing. You can also compare the redesigned version with the original before publishing you want to publish the version. “

Facebook smart pruning

Facebook uses similar technology with its own Portal device for video calls, which automatically scrolls and zooms during chat, ensuring that speakers always stay in the frame. The portal will also automatically expand when someone else enters the room, which is the same type of object recognition that Facebook now applies to its automated video cropping, which sounds like it could produce variable results. But for certain types of transmission, it can also save you a bunch of time.

At least, if you’re working with a lot of videos, it might be worth experimenting with. The new feature is now available in Creator Studio in the “Upload Videos” component during post creation.

Thanks to Ahmed Ghanem to post an update.


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