Home Digital Marketing Television Networks Check out the opportunity at Nielsen’s Pandemic Botched Audience Count

Television Networks Check out the opportunity at Nielsen’s Pandemic Botched Audience Count

11
0

After years of complaints about the lack of measurement capabilities for viewers and the miscalculation of Nielsen’s recent rating, the big media companies are taking over. Kelly Abcarian, Head of Measurement and Impact Assessment for NBCU Universal Advertising and Partnership, and John Halley, CEO of Advertising and Revenue and Advanced

LEAVE A REPLY

Please enter your comment!
Please enter your name here