Home Digital Marketing Announcement of the finalists of the 2021 Adobe Experience Maker Awards

Announcement of the finalists of the 2021 Adobe Experience Maker Awards


At Adobe, we are always inspired by the ways our customers transform their businesses through a groundbreaking digital experience. Although last year presented many challenges, Adobe Experience Cloud customers continued to innovate and push digital boundaries, showing how combining the right combination of creativity, content and data can improve the whole experience.

Each year, we shed light on the amazing ways our customers use Adobe Experience Cloud solutions to better serve their customers, partners and communities. For 2021 Adobe Experience Maker Awards, this year the finalists were selected from larger and more diverse offers than ever before. The number of performances jumped by almost 60 percent compared to the previous year, offers came from customers all over the world. Thanks to everyone who shared their stories with us.

Focus on an exceptional customer experience

To share the 2021 Adobe Experience Maker Awards, we were looking for people, teams, and companies who use technology to discover new opportunities and rethink digital experiences. Although each presentation presented different challenges and goals, each provided a shining example of how great experiences can inspire and change the way we interact with the world around us.

The 2021 Adobe Experience Maker Awards finalists in all 12 global categories are:


Recognizing a company that has a customer-centric approach to taking the customer experience to new heights.

  • Center Parcs
  • Roche (named 3 | SHARE)
  • Tabcorp


Recognizing an individual who shares his or her knowledge to help peers or colleagues succeed in digital transformation and customer experience management initiatives.

  • Glenn Watson, Ego Pharmaceuticals
  • Jess Kao, F5
  • Catherine Kum-Seun, Canadian Home Depot


Recognizing a company that has mastered the art and science of data-driven decision-making to optimize customer travel and increase significant business impact.

  • There is
  • Pitney Bowes
  • RS components


Recognizing a company that has streamlined its content and marketing strategy to streamline customer travel and deliver personalized content to the right audience at the right time.

  • Bose
  • Costa Cruises (appointed by Accenture)
  • Palo Alto nets


Recognition of a company or individual who has innovated to create a social or environmental experience.

  • American Red Cross
  • People’s University
  • Walgreens Boots Union


Recognizing a company that has built a world-class B2B engine that achieves significant gains in pipelines, reservations, or revenue.

  • Kiwi riches
  • MisterTemp ‘(presented by WAISSO)
  • NWEA


Recognizing a company, individual, or team that has shown great resilience to find ways to turn complex situations into inspiring, exceptional customer experiences.

  • Berlin Investment Bank (named by Eggs Unimedia GmbH)
  • Swinburne University of Technology
  • U.S. Census Bureau

Magnifying glass

Recognize a company that has leveraged the power of multiple Adobe Experience Cloud applications to deliver outstanding customer experiences and measurable business impact.


Recognizing a company that has harmonized its trading experience through multiple channels, to perform anytime, anywhere.

  • Industry West (appointed by Rightpoint)
  • Mondelez International, Inc. (appointed by BORN Group)
  • Topps Tiles (appointed by Tom & Co)


Recognition of a company that has led customer travels through channels, geographic areas or platforms to provide a compelling, coherent experience.

  • CaixaBank
  • Eicher Motors (named by TCZ Digital Private Ltd.)
  • Working day


Recognizing a company that has promoted a digital transformation that transforms games, resulting in a significant positive impact on business.

  • Fiserv (presented by Capgemini)
  • McDonald’s Corporation
  • Save the children in the UK

Maverick (audience selection)

Recognizing a company or individual who pushes the boundaries of innovation in customer experience, marketing, advertising or commerce through the use of bold technology and direct thinking.

  • Home market (appointed by Netsmartz LLC)
  • Jeff Mann, McDonald’s Corporation
  • MG Motor India

Join in the fun! Participate live in the 2021 Adobe Experience Maker Awards Gala

Be sure to mark your calendar to join the live awards gala. You are invited to celebrate with us as we honor the 2021 Prize finalists and announce the winners of our prize at two exclusive virtual events.

  • Wednesday, June 23 from 5:00 pm to 6:15 pm PDT (AMER, SEA, JAPAN, ANZ) Answer here.
  • Thursday, 24 June from 4 pm to 5 pm BST (EMEA and INDIA) Answer here.

We look forward to raising your glass as we draw the attention of this year’s exceptional finalists and winners.


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