If you use YouTube to generate content for your business, new analysis updates will be of great benefit to you. With 5 new tools, you will be able to better measure the performance of your content and understand how users interact with your page.
What are the updates?
YouTube’s new analysis has 5 key upgrades:
- More data on channel memberships and how these memberships have changed over time
- More data available on your mobile device was previously dedicated to the desktop
- Clearer information about video performance
- Gain a deeper understanding of income changes
- Official introduction to YouTube post engagement metrics
For the first time in history, YouTube content creators can now see which content they upload has gained or lost the most channel subscriptions. In the “Members” tab on the “Audience” page of YouTube Analytics, creators will be able to view this data and how many members are actively participating in their channel. You can also use other in-depth research indicators to help creators understand what content is popular and attractive to their audience.
The new update will also include data that was previously only available on desktop and mobile devices. Creators can now use YouTube analytics on their mobile devices to view “other channels your viewers watch” and “other videos your viewers watch”. This will enable creators to measure audience interest in a more convenient way.
YouTube’s video overview page has also been improved to provide clearer video performance data. When using YouTube Analytics on the desktop, you will get a more concise overview of how your viewers are reacting to your videos. See the example below.
The new update will also provide more details on changes in income, allowing creators to understand the reasons why their income is rising or falling every month. If the channel’s audience moves to countries with higher or lower CPM, this will affect revenue, and YouTube will now recognize this. This will enable creators to understand whether the content they produce affects revenue or is a factor beyond their control.
YouTube announced in May that it will provide engagement metrics for YouTube posts soon. This feature is now live and will show creators their popular posts based on votes and likes. This feature will also provide deeper insights into daily post metrics, such as impressions, likes, votes, etc.
Better analysis tools mean that YouTube content creators will be able to better understand their audience and how the YouTube community receives their content. This is essential if you want to promote your brand through YouTube, as it will help you improve your marketing strategy. This update will adjust and improve existing tools and provide more specific data on channel performance.
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