Google’s website crawler (or “bot”) is an important part of the SEO ranking process. If you want your website to rank, your website needs to be indexed. To be indexed, web crawlers need to be able to find and rank your website.
In this guide, let us explore the role of website crawlers and why they are important.
What is a site crawler?
Think of the Internet as a huge library filled with unorganized content. Web crawlers are Internet librarians who are responsible for crawling web pages and indexing useful content.
Search engines have their own website crawlers; for example, Google has its “Google Robot”. These bots (also known as “crawlers” or “spiders”) visit new or updated websites, analyze content and metadata, and index the content they find.
3 moreroad You can use it as a party website crawler as part of your SEO work. These website crawlers can analyze the health of your website or the backlink profiles of competitors.
How does a website crawler work?
When you enter a search query in a search engine and receive a list of possible matches, you have already benefited from the work of a website crawler.
A website crawler is a complex algorithm created by a large number of computer programs. They are designed to scan and understand large amounts of information, and then connect the findings with your search terms. But how do they obtain this information?
Let’s break it down into 3 steps taken by each website crawler:
- Crawl your website
- Scan the content on your website
- Visit the link (URL) on your website
All this information is stored in a huge database and indexed according to keywords and relevance.
Then, Google ranks the best, most reliable, most accurate, and most interesting content at the forefront, while others shuffle from the list.
Unfortunately, not all websites will not be crawled if they are not “crawler friendly”.
Where is that 3road Party website crawler tools, such as Site audit tool Can help. The site review tool will crawl your site, highlighting any errors and any suggestions that can be used to improve the crawlability of your site.
In the past, SEO professionals would joke that if you don’t have a website, you might as well do business. These days, if a web crawler can’t find your website, then you probably don’t!
If your website is not crawled, then your chances of attracting organic traffic to it are zero.
Of course, you can pay to buy ads to get the highest position, but-as any SEO professional will tell you-organic traffic is a very accurate indicator of website quality.
To ensure that search engine crawlers can pass, you need to crawl your website regularly. Adding new content and optimizing pages and content is a reliable way to achieve this. The more people link to your content, the higher your trust in Google.
This Website audit tool You can provide help in the following ways:
- Use our dedicated website crawler to check the health of your website
- Check for more than 120 issues that may affect your website
- Show you the exact content to be fixed on your website (and why it is important)
You need to set up a project for your domain before you can use the site audit tool. If you have already created a project for your domain, please read further to learn how to configure and run the tool.
Log in to your Semrush account. If you do not have an existing account, you can create a free account.
After entering, you will see the home page: select “Dashboard” under “Management” to enter your project dashboard:
If you have already set up a project for your domain, you will see your project dashboard. Select the “Site review” card at the top of the page:
If you don’t have a project, you can set one by selecting “Add New Project” in the upper right corner of the page.
Enter your domain and project name. Select “Create Project:”
You can now start the site review tool (see above) by selecting the “site review” card on the new project dashboard.
the fourth step:
After the tool is opened, you need to configure audit settings, including crawl scope, any website restrictions, etc. After you are satisfied with the settings, select “Start Site Audit”:
Your website is being crawled. If your website is large, it may take a long time to complete the crawl, so please start your business as soon as possible and check back.
If you are new to SEO, don’t panic when you see your report! I don’t like seeing site errors and warnings, but it’s important to fix them as soon as possible.
Upon completion, the site audit tool will return a list of errors it found on your site. These problems are usually divided into the following categories:
- Mistakes: These are high-impact issues, so consider them a priority. These are any major issues that prevent your site from being crawled or indexed.
- Warning: These issues are still important, but not as important as errors. Plan to solve these problems next.
- Note: These are not serious issues, but they may affect your user experience. When all other issues are resolved, please pay attention to these.
The tool explains each problem and provides repair suggestions. You can filter or sort specific questions in the “Questions” tab:
On the overview page, you will see your crawlability score. This special report outlines the index page and any issues that prevent robots from crawling the page.
Complete these step by step until you have completed each item in the list. If you are a Trello or Zapier user, you can assign any task to Kanban or Task Manager.
After completing the site update, run another audit. When you are done, you can select “Compare crawl” to see if and how your efforts affect the health of your website.
Check the crawlability of your website
To ensure that your website is indexed by search engines, please make your website crawlable as much as possible. You need to make sure to set it up effectively to allow robots to explore every page they can explore.
Google may change ranking factors in the future, but we know that user experience and crawlability will continue to exist.
Running site audits on a regular basis can help you understand potential errors that may affect the crawlability of your site. Remember: website maintenance is a dedicated process, so don’t be afraid to spend time!