As its creator monetization toolkit continues to expand, Twitter is now adding another element to help newsletter creators, with new, prominent The “Subscribe” button on their profiles, connected back to your recently acquired Review platform.
As you can see here, a new “Subscribe” button, which will also display newsletter information, will appear below the main profile information panel and allow users to easily sign up for the newsletter directly from the app. When they touch, users will also have the option to read a sample of the problem or touch the next stage, which will then see a confirmation email sent to the account associated with your Twitter profile.
As he explained Review:
“We want to give writers the tools to turn their growing, engaged audience on Twitter into newsletter subscribers. This will soon be available for Revue newsletters, so stay tuned.”
As noted, this is the latest in a growing range of creator monetization tools, which is part of the platform’s broader growth and ambition, as it aims to add 123 million more users over the next three years. Twitter is also working on ‘Super Follow‘subscription options for creators, on the profile overturning and ticket Spaces, among other new projects to directly generate revenue for customers.
But adding a profile here is more in line with your new one Professional profile an experiment, for which Twitter has already shared several similar-looking prototypes for additional business profile information.
It appears that the area below the main profile information panel will soon become a more prominent place for additional information, either with a newsletter subscription section, as in this new test, or additional business information of various kinds.
Which will be a significant shift for the platform, but as Twitter wants to expand its offering, it will need to incorporate new elements like this to better display these additional tools, and that little section below the main profile seems like a good option for this.
Although it will also depend on how many people actually click on your Twitter profile, as opposed to simply viewing your tweets in the main feed. You can see for yourself how many profile visits you get in your Tweets analytics (via your Dashboard for Twitter ads), and you’ll probably find that, compared to the number of your follow-ups and definitely the overall impressions from the tweets, there aren’t very many.
Which could trigger a new flood of tweets asking people to check their profile, similar to the “link in bio” message on Instagram – although Twitter is also likely to add similar “Subscribe” buttons to newsletters and to your tweet options.
But in any case, this will be a welcome add-on for Revue creators, and in the near future you can expect to see more such add-ons with profile information on the platform.