What do backlinks, reverse image search and your business have in common?
Your bottom line.
Of course, you can blog until you have hundreds of posts on your website, but it will take time.
Can your business afford it? Probably not.
This is an Backlink strategy Come in.Not only can it help Increase your domain authority (DA), But if you target the right website, it may expose your business to new audiences who may want to buy from you.
How do you find these sites? Reverse image search. If done correctly, you can use it to spy on your competitors and find backlinks that can increase their DA and profits.
Here’s how to turn their backlinks into your success.
What is reverse image search?
Reverse image search uses images instead of text-based queries.
All you need to do is upload the image to the search engine and you will get a list of information. These details usually include:
- file type
- The source of the original image
- Image size
- Other sizes of the same image
- Websites using images
- related pictures
Although many people use reverse image search to check if someone has stolen their content, it is a powerful tool in the hands of savvy digital marketers.
I used Reverse image search increased my backlinks by 26%, But it can do more than just find unclaimed backlinks. If done well, it can allow you to gain the upper hand in the competition while enhancing your authority.
Why use reverse image search for competitor research?
Using reverse image search against competitors is one of the best link building strategies that most people skip.
The reason for not having any backlinks is not just 90% ‘S website is not getting traffic from Google.
By uploading a photo of a competitor’s avatar or company logo, you can see at a glance where their inbound links are coming from and start building a list Backlink opportunities.
Why is this important?
Backlinks are a valuable Google ranking factor. Search engines use links from other sites as a vote of confidence.
According to a study Backlink, The number one site on Google has an average of 3.8 times more backlinks than sites ranked 2 to 10.
By analyzing where your competitors get their links, you can determine which sites help increase their authority and get a share of the pie for yourself. Obtaining these backlinks can help increase your traffic, build your authority, and potentially defeat your competitors.
For example, suppose you are competing with me.If you search my avatar in reverse image, you will see results like this Before folding:
When you scroll down to this, you will see more pages:
If you continue to scroll through the results, you will see that I was recommended on the following websites:
- Searchengineland.com (DA 91)
- Meltwater (DA 77)
- Forbes (DA 95)
- Getresponse.com (DA 81)
These are powerful backlinks that help me increase domain authority, website traffic, and sales.
How to do a reverse image search to track your competitors
Are you ready to discover the link-building opportunities hidden behind the competitor’s pictures? This is a step-by-step guide on how to do this.
Step 1: Find photos
What photos should you use for reverse image search to track your competitors? I recommend using the avatar of the person considered to be the author.
Use their LinkedIn profile picture. They may use the same avatar in their guest blog attributions like me.
In addition to searching for a competitor’s avatar (or if your competitor does not have a “face” attached), you can also search for the brand’s logo.
Step 2: Use reverse image search
You cannot upload photos on the standard Google homepage.
Click “Images” in the upper right corner to load the reverse image search function or visit images.google.com.
Next, click on the camera icon.
Select the avatar or logo you downloaded in step 1, and click the blue “Upload Image” tab. Then, Google will return a result page like the following:
Step 3: Start looking for opportunities
If we use the example of my avatar, you will see that the first result points to this blog.
Scroll further down and you will see mine About the author of CoSchedule. The blog has a DA of 57 and is a popular tool for content marketers. As a competitor, this is the kind of website you want to backlink or write guest posts for.
Posting guest posts on high-authority sites like CoSchedule can increase your credibility. You can use it to make yourself the preferred expert in your niche and to convey your message in front of your target audience.
Don’t forget to reverse image search for the competitor’s logo! It can help you find opportunities listed on resource pages or niche directories.
After completing reverse image search and competitor research, how to find ideas for visitor posts
Now that you have completed the reverse image search, you should have a master list of sites that your competitors use for backlinks. How to do?
It’s time to come up with the idea of a guest post, start selling it, and when the site agrees to your guest post, provide compelling content to bring traffic back to your business.
If you have some ideas for blog posts, you will have a stronger tone. Here’s how to make sure you provide content that your site will like.
Read their blog
You don’t want to make mistakes, place blog posts on your target website, or not add value to their audience.
Editors receive on average 10 pitches per day, And 20% of them did not fully read 90% of these propaganda because they could tell at a glance that they were not worth the time. Make sure you account for 10% of the editor’s reading.
how is it? Go through a thorough review of your target website. After reading the content of the website, you should be able to answer the following questions:
- Who is the audience? B2B, CEO, mother working from home, etc
- What is the audience level? Elementary, intermediate, advanced, etc.
- What type of content do they publish? More than 3,000 word tutorials, quick tips and tricks, narrative articles, etc.
- What is the content gap? Did they miss the comparison between the two popular tools? Can you provide a different perspective on hot topics?
- What theme is the best? use buzzing See which posts get the most shares on social media.
Once you have some topic ideas, you can tie everything together with keyword research.
Come up with a unique guest post idea, and with strong support Long tail keywords Show that you know how visitors get to the site, so you can write for their audience.
In addition, you want people to read your posts. Choosing keywords with a fair amount of traffic ensures that the blog you write will be discovered and consumed by your target audience.
use Uber recommendations Look for keywords with high traffic and low competition. Remember to check the DA of the website you choose so that you can target the correct keywords.
How to market your visitor posts after conducting a reverse image search of your competitors to find potential backlink opportunities
I have an in-depth guide Become a successful guest blogger, But here are the basics of pitching to follow every time:
- Read the guide
Always check the website for guest posting guidelines. If they do, please follow them to ensure that your post will not be rejected. According to research by PointVisable, 22% of guest posts are rejected for not following the guidelines.
- Personalized email
Hop on LinkedIn or read the “About” page to find the exact person you need to email. If you can address the blog owner by name, your chances of success will be more likely than an email that starts with “Dear Sir”.
- Self introduction
Include your industry expertise, honors, and links to other places you have published. You want this person to understand that you are not a generalist. You are an expert and can add something valuable.
Reverse image search FAQ
Go to images.google.com and click the camera icon. Upload the picture and click search.
Download or take a screenshot of your choice, then open Google (Is not Chrome) application. Click the rainbow camera icon, allow any permissions it asks for, and then click the gallery icon. Select an image from your phone and Google will display the results. You can also use Google Lens to take photos and search.
If you are using the Chrome browser (again, not an application), you can reverse the image search by right-clicking on any image and selecting “Search for images in Google”.
Yes it is. This is a free tool that can be accessed through Chrome.
Reverse image search summary
As you can see, reverse image search is a powerful Backlink toolIt can help you determine the best target website for backlinks and track the websites that bring business results to your competitors.
However, searching for images is only the beginning.After obtaining the website list, please conduct due diligence and recommendation Blog post ideas Make your business the expert of choice.
Only compelling blog posts can provide you with the backlinks you need to rank higher in search, attract the right people to your website and into your sales channels.
Do you think reverse image search is a good way to gain an advantage over your competitors?
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