Facebook has announced a new set of sponsors chat topics for Messenger, as well as a new quick response bar for shared pictures and QR and payment links that make it easy to find and send money within a thread of messages.
First, on new topics – as we reported yesterday, Facebook has added a new Messenger theme for the latest movie from the ‘Fast and Furious’ franchise, which could point to upcoming sponsored themes in the app. Facebook added to this, with additional themes by Olivia Rodrigo, to celebrate the launch of her new album Sour, as well as the theme of ‘World Ocean Day’.
Facebook has not yet announced this as an official ad offering, but an expansion of its custom themes, related to the launch of the film and music, could indicate that this will become a new opportunity in the future. It would probably be a more affordable approach to brand promotion, but it could help increase engagement around such releases and build hype in the app.
To test new topics, select a conversation, scroll to its settings, and click “Topic.”
In addition to this, Facebook has added a new one Quick response option when browsing media in message threads.
As you can see here, users will now be able to add a response to a shared image by replying below the image itself in view mode.
Before that, if a friend sent you a video and you clicked to watch it, the video would expand to full screen and you would have to exit the media view to respond to it. The update will simplify that connection, which could help increase engagement.
And finally, Facebook also added a new one QR code options and payment links in Messenger to allow funds to be transferred within the app.
The main addition here is that the process will allow users to send money to or request money from anyone in the app, even if you are not already connected to it.
As he explained Messenger:
“No need to download a separate payment app or add new contacts in an instant! To access your personal QR code and payment link, visit Messenger settings and tap “Facebook Pay”. Simply share a payment link or let your friends scan your QR code to send or request money. “
The update removes the need for Messenger users to download or use any other payment apps, which could help Facebook provide a competitive advantage in enabling more transactions. Facebook is working to make Messenger a more useful program, in more ways and with the capacity to pay through the flow, that could help the company add more tools for business transactions and other processes to improve its usefulness.
These are some interesting updates, and although chat topics have been around for some time, and simplified image responses aren’t revolutionary, as such, they all add a broader picture to the app and upgrade its capacity, especially for promotions and transactions.
You can read more about the latest Messenger updates here.