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Creating a landing page in 8 steps

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Increasing sales doesn’t have to be rocket science. Learn 8 steps to creating a landing page in less than an hour.

Creating a landing page is easier today than ever, but it can be intimidating to get started. Like most entrepreneurs, your time can be a worry.

“How long will it take? Is it worth it at all?”

Answers: It may take less than an hour. And yes, it’s worth it.

But let’s start with why you want a landing page first.

High consumer expectations and increased competition make sales difficult. Larger companies have been using targeted marketing for years, changing the way your customers are treated.

In fact, “80% of consumers are more likely to make a purchase if brands offer a personalized experience. “

But now, with landing pages, small businesses can meet those expectations (and increase sales). Landing pages are simple and affordable, can be built quickly – with or without pre-built templates – and are surprisingly efficient.

So start creating a landing page right away – I bet you can do it in less than an hour and you can get more sales quickly.

In this article, I’ll explore why you should use landing pages to grow your small business, and the 8 simple steps you need to create one.

First of all, what is a landing page?

A landing page is a website that serves a single purpose or purpose. Most often, the goal is to sell a product or service, capture an email address, or direct registration to an event or webinar.

The landing page is usually targeted to a specific audience. In this case, it includes a header, images, and text that speaks directly to the people you want to target.

Or you might want to sell a specific product. Let’s say you’re an author who wants to talk about your brand new book. You can create a landing page by focusing on selling that one book. It may include a cover image, a brief description, and a link to purchase it.

The best landing pages are ultimately…

  • Easy – with clean pictures and titles
  • Direct – directing visitors to clear activities
  • Focused – Uninterrupted links back to the website

A visitor to your page should know exactly what you want in seconds. In less than a minute, they will decide if they want to take action – so keep your page short and accurate.

Related: Landing page best practices to help you get more conversions.

How do landing pages help build your business?

Do you already have a website? If so, you probably spent a lot of time and money building it. Then why build landing pages?

Just: they work.

The average landing page conversion rate is 26%, more than 10x higher than average website conversion rate of 2%.

Numbers don’t lie – you can increase your marketing results tenfold in one easy step. Talk about the return on your investment!

However, there are a few more reasons to use landing pages for your business:

  1. They are easy to set up. No design or coding skills are required to set it up. Using platforms like AWeber, you have access to drag-and-drop tools and beautiful templates to guide you.
  2. They are affordable. You can set it up for free or at a very low cost. You don’t need expensive website software or hosting.
  3. They are suitable for testing. If you’re an expert builder, try creating two landing pages and comparing them to see which product, audience, or marketing tactic works best for your business.

Okay, I hope I’ve convinced you by now that you need a landing page. But how do you actually set it up?

How to Create a Landing Page That Converts in 8 Steps |

Follow these important steps to get your landing page up in less than an hour.

1. Start with a goal

Don’t miss this step! Landing page conversion rates are so high that they’re goal-oriented. But that means you have to start with a very specific outcome in mind.

If you don’t know exactly where to start, try answering these questions:

  • Who is it for? Are you targeting a specific group of people or your entire market? What are your customers? What do they want to achieve? What are their pain points?
  • What do you want them to do? Whether it’s “buying a product,” “registering for an event,” or “filling out a form,” make sure you have it — and only one – The activity you want the visitor to do.
  • How does it benefit them? The visitor is not going to do what you want, just because you tell him. You have 2 or 3 reasons why your own pain is the best solution.

Once you’ve defined your goal, write it down in just one sentence, following this formula: This landing page uses the BENEFIT function to make AUDITION work.

For example: this landing page uses a discount to get students to buy my yoga classes.

Following this exercise will give direction to your page and help you write in a way that compels visitors to take action.

2. Select a template (or create a landing page from scratch)

Most platforms provide you with templates – already built and ready to use. You’ll find templates for your industry, such as some of these landing page examples.

Encourage you to register for a health course

an example of a landing page for selling a course

Capture contact information for free home services

Example of a service landing page

You can manage podcast feeds and subscriptions

Example of a podcast landing page

Templates can also be industry-agnostic, designed to control the actions you want visitors to take, such as the following examples:

Sell ​​a specific product or service

sales landing page

Get more subscribers to your email list

expand your list of subscribers

Promote an upcoming live broadcast or webinar

to Promote a Webinar |

Templates include sample colors, images, logos, and placeholder text. If you like the overall layout of the template, you can always customize everything else to suit your brand and purpose.

You can also build your landing page from scratch instead of a template. Today, most platforms have drag-and-drop editors, as shown below.

Drag the landing page builder

3. Write headlines and text focused on conversions

80% of your visitors read your title, but only 20% read the rest of your site, so focus on the title of your time.

Think about your target audience – what is the key issue you are addressing? Here’s how to call a specific audience directly:

“Hey students”

In addition, you can focus on solving your sore spot as follows:

“Custom 30-minute workouts you can do during your lunch break”

Write down a few headlines and send them to a couple of friends and colleagues for feedback. The more eye-catching the headline, the better you can do it!

Focus the rest of the text on the benefits that readers get from your offer by keeping sentences short and using bulleted lists.

Although only 20% of people read your headline, it should still depend on the benefits and be scanned in a minute. And each piece of text should direct visitors to the goal set in Step 1.

When you’re done, review and edit all your posts. Unfortunately, small typos can lead to lost conversions and, worse, reduce brand trust.

4. Create a CTA

invitation to action

Call to Action (CTA) is simply a button or link that invites your potential customers to take action (Step 1: Achieve your goal).

You don’t have to reinvent the wheel here – you can use common CTA phrases like:

  • Download now
  • Register
  • Learn more

Or be more creative by arousing urgency and fear of loss:

  • Don’t fall asleep
  • Close the discount
  • Join the tribe

Once you’ve received a copy of your CTA, set up the button and make sure it does what you want it to be – linking to the page, making a purchase, or registering them in a list.

Make your button stand out from the background of your site by using bold colors and sizes. Remember, it drives one The purpose of your landing page is to let visitors do this.

So make your CTA noticeable.

Your landing page doesn’t have to fully match the style of your main website (if you have one), but it should look similar.

Whether you’re using a template or a drag-and-drop builder, make sure the background, colors, and other elements match the look of your business.

Also, add a high-resolution logo to the header and footer of your landing page. Everything you create online is an extension of your brand – make it proud.

6. Add compelling images

The image sets the tone of your landing page as much as the header. Choose one that tells the story of your offer.

landing page with image

Include pictures of the product or service you’re selling. Or you can add a picture of the feeling your viewer feels when they click on your CTA. How will they feel after they have used your offer?

For example, the image on the landing page above creates joy, contentment, peace, and adventure.

However, the images do not speak for themselves. So put your image next to the title and CTA or directly above them.

By now, your landing page should really look like it should fit.

7. Publish your page

You’re almost done! Click to preview the landing page and view its most recent typos, formatting, and CTA for proper operation. Then press publish.

The landing page is not like ours. You can edit it even if it’s live, so don’t get too excited about perfecting your obsession.

At this stage, you may also want to join your domain. If you use a platform like AWeber to create your landing page, you can publish it to an automatically generated URL that looks like this:

https://mybusiness.aweb.page/p/11795bab-9662-424e-8290-2742f25394e1

However, you may want your landing page URL to match your domain name, such as:

https://mybusiness.com/download-ebook

Depending on your platform, the instructions for adding your domain will vary. This will allow you to add your domain to your AWeber account.

8. Advertise your landing page

Your beautiful landing page will be active soon. Yes!

But that doesn’t mean you’re ready. If you want people to see your page, you need to promote it. Use one or more of the following advertising tactics to drive traffic to your landing page:

  • Email marketing – Add your page to an email campaign or broadcast, advertising a discount, or targeting a custom segment of your subscribers.
  • Social media – Link your landing page to your social media bio on Twitter, Facebook, Instagram or even TikTok – it works great on a mobile device.
  • Paid advertising – Match the target of your PPC ads to the ideal landing page and get more conversions from your investment.
  • Sponsorship – Whether you’re advertising on a podcast or a local news site, you can set a landing page just for their audience.
  • Partners and affiliates – Collaborate with the people or businesses in your network to give your mutual audience something of value.

Increase conversions with the AWeber landing page

Now that you know how it’s done, it’s time to start.

You can build a landing page (or 20) for AWeber for free. In addition, you can grow your business even further Two – step authorization, The store delivers, delivery with Canva ice free templates gallery at your fingertips.

Build a landing page with AWeber today.

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