A successful landing page is one of the foundations of a successful online business. Without it, you can’t turn website visitors into paying customers. And without enough customers, you can’t earn enough revenue to keep your business afloat, let alone thrive.
Yet, for all its importance, not every entrepreneur and reseller invests the time and energy needed to create high-conversion landing pages. One of the obstacles is ignorance of what drives a website at all.
This article will change that by discussing how to make a good landing page that collects sales and action.
Let’s start with some basic determinants.
What is a high conversion landing page?
Landing pages are specialized websites with one purpose: convert visitors.
Conversion, in this context, means that a person performs an action that we want him to do. This action is usually the purchase of a product or service. However, it can also be watching webinars, scheduling calls, subscribing to a mailing list, or downloading trial software.
Therefore, a landing page with a large number of conversions is simply one that converts a large percentage of its visitors.
You’re probably wondering, “but what is considered a high conversion rate?”
Good question. To answer this, it is useful to look at the average conversion rates in different industries as a baseline value.
According to Conversion measurement report for 2021, the average mean conversion rate in 16 industries is 4.88%. This means that anything above that is a solid conversion rate. To take it a step further, you also need to compare it to the average landing page conversion rate in your industry.
Knowing your target conversion rate gives you a goal. But how to get there?
What should you include on a high conversion landing page?
Take a look at examples of landing pages with the most conversions and you’ll see that they always have a few essential building blocks. In short, these are:
A strong title is crucial because it grabs the user’s attention and entices him to read the rest of your landing page.
- Unique offer for sale
This is the big “why” of your landing page. This is the main reason why a user should buy from you or take further action on your site. You should explain here what makes your offer unique.
Elements like graphics or videos add excitement to your landing page so the user doesn’t get bored. However, it is vital that it complements, not overtakes, the page itself.
The conversion relies on one thing – getting users to trust you. You can do this by providing a wealth of evidence such as customer reviews, credentials and testimonials.
You need to provide one clear action that the user must take. Examples include filling out a form or adding items to the cart.
How to create a landing page that converts
Start with a tempting title
The title is a switch for your entire landing page. His job is to get the person’s attention and tell them why it’s vital to read the landing page. If people don’t read the title, it won’t matter how great the rest of your landing page is.
To make a killer title, it has to be convincing. It must so pique the curiosity or desire of the user that he or she drops everything just to read your landing page.
But at the same time it must be as clear and concise as possible. The best titles are appealing, but clear. This is not an easy task, which is why you should dedicate a decent amount of time to creating amazing titles.
Focused call to action
It is crucial that your landing page has only one action per user. Everything on your site needs to focus and serve that one goal.
One mistake most landing pages make is putting too many calls to action on the page. Maybe they’ll ask people to buy, then subscribe, then maybe take something. The idea is to achieve multiple goals on one page, but that is not a strong strategy. Most of the time people get confused and leave the page.
Your call to action must also be easy to understand but compelling. State exactly what the user should do and the outcome they can expect.
Remove the risk element
Every transaction is always risky for the buyer. This is because they may not always get the money. If your landing page can reduce or reverse that risk, it can drastically improve your conversion rate.
Providing a lot of social evidence is one of the easiest and most effective ways to do this. The idea is that when potential customers see that other people are happy with your offer, there’s a good chance they’ll like it too. You can also provide different types of evidence, such as credentials or records, to show that you are the right thing to do.
However, nothing reverses the risk more than providing guarantees. Terms like a refund or a refund guarantee eliminate customer risk because they can always refund money if they are not satisfied with the product or service.
Focus on the user experience
If you want to redirect a site visitor, it is necessary to provide a positive user experience. Everything must be intuitive and direct, with no room for confusion. It all starts with a good user interface design.
Here’s how to create clickable landing page designs.
Only include photos and videos that support the message first. Avoid cluttering your landing page with too many elements, contrasting colors, or unnecessary menus. Remember, your call to action must be the star of the show.
Good visual elements to include are explanatory videos and images of your product or service. They can actually increase your conversion rates.
It would be best if you also focused on the “scan capability” of your landing page. It means that the content is structured and organized enough for the user to understand your offer, even if they fly over it.
And finally, with today’s larger number of people using smartphones, don’t neglect the mobile reactivity of your landing page.
The landing page is useless with no traffic
Even the best landing pages will not convert if they do not attract enough qualified traffic. Generation of potential customers and ads are important and there it is link shorteners like Bitly help.
Significantly shortens links to your landing page for easy distribution in your emails, newsletters and ads. You can also include UTM parameters that help track traffic sources to further optimize your marketing campaigns.
Try Bitly for free today and see how we can help launch your marketing campaigns.