Links are very important for SEO. Therefore, link building should definitely be part of your SEO strategy. But more importantly, link building should be part of your growth strategy. Because it can help you generate more traffic and attract new audiences to your website. Be sure to stay away from bad practices. Although these may be tempting, they will only hurt your ranking. In this article, we will discuss the 6 steps to create a successful link building strategy. A strategy that can provide your website with the right links and the right audience.
Link building as part of your growth strategy
Essentially, Link building It boils down to getting other websites to link to your page.If done right and from Overall SEO perspective, These links can help your page rank higher in Google’s search results. However, this is not the only function of these links:
A good link will first bring traffic to your website.
Good links will help get more (recommended) traffic to your website. When you develop a link building strategy, try to remember that links are invented to send readers from the page they are currently viewing to other pages they may also like. This is why you should use link building as a strategy to attract the right audience and focus on getting links from sites that actually generate traffic for your own site.
6 steps to a successful link strategy
1. Know your audience
If you want to attract more people to your website, you need to understand two things: who your audience is now and what your ideal audience is. This will help you retain and expand your existing audience and attract new audiences interested in the products you offer.Do some research Know your audienceThis will not only help you understand them better, but also determine who your desired audience is and whether you are reaching them now.
For example: at Yoast, our initial audience was mainly web developers. However, we want to expand the audience to a wider WordPress user base (while retaining our initial audience). Therefore, we have adjusted our content for this wider group of people. But in order to attract our new audience, we also need to get links from other websites where these WordPress users can be found.
2. List the websites that attract the audience
When you know who your desired audience is, it’s time to make a list of websites that can help you reach them. Find sites that have already attracted that audience. Links from these sites can help you reach people who might be interested in your site but don’t know yet.
Please note that you don’t want every website to have a link. Links from spam sites or sites that are completely unrelated to your niche market are of no value at all. In some cases, it can even backfire and hurt your ranking.Stay away from spam sites, pay for links and other fees Don’t link building. Link building is more than just a trick.Obtaining these links should feel like normal marketing work, and is Overall search engine optimization method.
3. Write great content
In order for other websites to link to your content, you need to have content that really makes them want to link to your page.This means you need Create quality content. I know, easier said than done. But think about what will attract your audience, what they want to know, and what unique perspective you must provide. If you sell a product or service, please don’t just write about why it is so good and they should definitely buy it. Create content to answer questions your audience asks or solve problems they face. Provide them with the information they are looking for, and you will not only build trust, but you will also get more links to your page, because other websites will see the value of your content.
In addition, you need to consider the readability of the content.Make sure your pages and articles Well structured with Well written. If you need more guidance when creating great content, we have many blog posts Content search engine optimization Even one SEO Copywriting Training Course.
4. Match the content to the website
When you are satisfied with what you have written, it’s time to learn more about the list of sites you created in the second step. Which websites might link to the content you created? You may want to send all the content you create to every site in the list, but this may hurt anyone’s chances of linking to your content. People don’t have time to read 5 blog posts and decide which one they like, and you may be considered spam.
Choose wisely and work hard to find a website that fits the specific topic of your blog post or page. These sites may prefer to link because your blog post fits their content. More importantly, visitors who visit your website through this link will be genuinely interested in your content (making the chances of conversion and repeat visits higher).It’s also nice to know: if you have Long tail keywords (Write about small and niche topics) The number of suitable websites will be few. This is not necessarily a bad thing, because very specific content may also mean that these few websites are more willing to link to your content.
5. Reach out
After deciding which sites to contact, it’s time to contact them. You can send emails, but social media such as Twitter are also great ways to connect with people. In order to increase your chances of getting backlinks, you should understand the website and the audience they cater to. This can help you contact you personally, which is what you want to do. Never send automated emails or direct messages. Send them a polite email, tell them your content and ask them to place a link to your content. Please note that normally, you won’t receive a response at all.
In order to increase your chances of getting a page link, you need to explain why your content is unique. Trying to get links to blog posts that are very basic and may be written by anyone is less likely to succeed than to provide unique content. Content that people can only find on your website. That being said, don’t make your email too long, as this will cause people not to read it at all.
6. Use social media!
Contacting a specific person or website is one way to get content links.Another great way to get links and attract new audiences at the same time is through Use social media. Make sure you share your new content via social platforms such as Twitter. It might even send some tweets to specific people who might like your article. Facebook is also a great way to get your articles exposed, and it also provides you with options to promote your content and reach out to new people. When people like, share and talk about your content on social media, you will surely receive more links.
Link construction of e-commerce website
If you have an e-commerce website, link building poses a series of challenges. Most websites are not so excited about linking to pages that sell products. This is why you need to create content that is not focused on selling products. Focus your content on helping your audience deal with anything related to your product. Answer their questions, show your expertise on the subject, and create truly interesting content for your audience.
If you sell lawn mowers, write articles on topics such as “how to prepare your garden for summer”, you are actually talking about more than just mowing. Or, if you sell furniture, write an article about the latest trends in interior design. This type of content is more likely to be shared by others outside the company. This will increase your chances of obtaining relevant links.
Contact your network
An easy way to get some backlinks to your website is to contact your business partner. Maybe one of your blogs has interesting links to them. Or, you can even write a guest blog for their website. It will be easier to contact people with whom you do business. Just make sure the backlinks are relevant and don’t feel compelled. As we said before, link building should always feel natural.
Create links for bloggers
Creating links for bloggers can be difficult. Especially at the beginning. But it can help you increase your followers and meet other bloggers who can help you. In addition to sending someone an email and asking them to provide a link, you can also join a group on Facebook or start a guest blog.
Do you feel sweaty palms because you have to ask others for links via email? do not be afraid!Fortunately, there are many Facebook group You can meet and contact other bloggers there. From search engine optimization and digital marketing to bullet journals, look around for groups on topics you write. Add something you find interesting. You can join the conversation and share your link where appropriate. Just make sure it is not considered spam. When another blogger publishes a blog post they are writing, you can delete your link in the comments. With any luck, you will appear in their blog post.
Another option for obtaining website links is through guest blogs. Typically, bloggers are looking for opinions from other bloggers, and in return, you will link to your own content. You will not only get links to your pages from related websites. You will also introduce yourself to the readers of that particular blog. Visit your favorite blog or blogs similar to yours and check if they are open to guest submissions. They usually mention this on their contact or collaboration page.
Conclusion: Link building is a growth strategy
A successful link building strategy should always aim to bring a new, aspiring audience to your website. A (welcome) side effect will be higher rankings in Google. As long as you think that link building is a way to reach other websites in order to attract more visitors from that website, then you are doing it in the “right” way.If you want to learn more about link building strategies and other basic SEO skills, check out our Comprehensive SEO training.
read more: 15 advanced link building strategies »