Home Digital Marketing Summary of “Fold the Fold”: How to be a “better” brand

Summary of “Fold the Fold”: How to be a “better” brand


Never in the history of our podcast has there been so much talk about the country as about turning the page with Diana Fryc – which is not surprising considering her CV.

Diana is the sales and marketing manager of Retail Voodoo. He founded the company in 2011 and has since worked with countless food, beverage, wellness and fitness brands. He has helped companies such as REI, KIND, Essentia, Brooks Running, Puget Sound Consumer Co-op (PCC) and even Walmart overcome growth obstacles.

He also hosts his podcast Gooder. To launch, he is very aware of the issues of food capital, conscious capitalism and sustainability.

And you bet we talked about all this and the rest of the podcast at the top of this section:

Other key issues we address:

  • Racial and ethnic representation in grocery stores.
  • Implementing your brand values.
  • Branding plays a leading role.

Some cool resources:

  • Good Podcast: A fantastic podcast featuring powerful women talking about important issues they are helping to solve in the world.
  • Retail Voodoo: Diana’s birth.
  • Ron Finley project: A really cool initiative from Los Angeles, to which Diana referred in this regard.
  • Theme song “Sister, sister”: Because Retail Voodoo helped Tia Mowry (from AKA Tia’s film “Sister, Sister”) develop a brand that creates health supplements specifically for colored women. (Jeff and Francis were far from as excited as they should have been.)

Contextual bidding of the week:

“What do we as humans want to other people on the planet?”

Dominick Sorrentino is a senior writer in Chicago. He is a wordmaker who tries to use language, storytelling and creativity to solve problems. He likes pizza, the musical style of A Tribe Called Quest, traveling, having a good conversation and of course putting pen on paper.


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