LinkedIn shared a new case study, who looks at how Johnson & Johnson used LinkedIn ads to maximize COVID-19 vaccine download and why they chose LinkedIn to reach key decision makers and professionals.
The study is the latest example of LinkedIn on how brands are best using your advertising tools, and by seeing the platform record levels of engagementand continues to add more users (now until 740m members), a case for LinkedIn, especially when business activity starts to intensify, getting stronger every day.
As he explained LinkedIn:
Johnson & Johnson decided to use LinkedIn Live to help promote their “Vaccine Path” documentary campaign, as their reliable environment and professional targeting capabilities helped them reach their desired audience. the healthcare industry has also created awareness and boosted viewership throughout the series. ”
Here are some interesting notes and instructions that might get you thinking about how you could use the various LinkedIn promotional tools to improve messaging with the right people.
Look infographics under.