Amid efforts to maximize the use of the COVID-19 vaccine worldwide, Facebook has done so announced that it is partnering with a range of leading technology, health and academic institutions to establish a new ‘Alliance for Online Health Promotion’, which aims to improve public understanding of how social media and behavioral sciences can be used to improve the health of communities around the world.
Other groups participating in the initiative include CDC Foundation, Merck, World Bank and World Health Organization. Merck and Facebook will allocate $ 20 million in funding to the multi-year program.
As you can see in the video above, the Alliance will initially focus on addressing vaccine variability and ensuring vaccine equality among poor communities. Facebook already has a number of promotional tools and initiatives to do so, while its association with the new group will provide more in-depth research on how to make the most of behavioral science, social media and digital platforms to build trust and access to vaccines. .
“Together with partners, we have seen promising results of our health work over the past few years. This highlights the Alliance’s opportunity to better understand what it is doing so that it can be replicated and adapted. All findings generated by this research will be shared quickly, widely and publicly.”
Maximum vaccine growth is currently a key focus, especially as virus re-emergence continues to be applied in various regions, leading to persistent blockages and disturbances. The best way to get things back to normal is to ensure that people get the vaccine when they can, and this new initiative will focus not only on encouraging initial use, but also on providing a broader understanding of key elements that will help maximize similar campaigns and efforts. to promote health in the future.
The Alliance will provide a range of grants to advance this effort, starting with the s The Sabin Vaccine Institute and the Bay Area Global Health Alliance, which will enable a series of community discussions over the coming months.