Over the past decade, online creators and influencers have become a crucial part of brand marketing strategy. This became even more evident in 2020 when, when people were quarantined, viewers of the creators were shot. When this happened, more brands saw the great opportunity that working with influencers could generate. Now, more than ever, brands are trying to attract influencers to work with them. One of these companies is none other than Instagram.
As reported Digiday, Instagram has started its first week of creators today. He invited about 5,000 creators to the three-day event. According to Digiday, the powers of Instagram hope that this event will attract more creators to its platform to compete with the likes of YouTube and TikTok.
Instagram arrives at Creators Week
Let’s be clear. With all the social networking platforms available today, it will take a long time to attract creators to work with specific social networking sites. Instagram has to compete with YouTube and TikTok, platforms that have put a lot of effort into using influencers in their marketing campaigns.
Still, Instagram is doing its best to get more creators to side with you and attract new emerging creators. Hosts for Creator’s Week include Alex Cook (Instagram’s strategic partnerships team executive) and Besidone Amoruwa (Instagram content partnerships and creators team executive). In addition, the event will feature creators ’economy hosts such as Adam Wescott, the head of content studio at Creator +. Attendees will be able to hear topics such as the myths of algorithms and how to talk to the press. In addition, Instagram organizes two competitions. The winner of the first competition will have their line of goods financed. The second winner will receive funding to create a series of videos.
Is it worth it?
While there are many creative opportunities at the event, some believe it’s too late for Instagram to attract creators. YouTube, Snapchat and TikTok have long been linked to the creative community. All three platforms have a fund for creators that sweetens the deal.
The creators are powerful and many companies and brands are just beginning to realize this. For Instagram, they arrive a little late at the party. Only time will tell if they can attract more creators to come to your platform and work with them. Still, Instagram doesn’t have the best trajectory. His IGTV had many promises but it has failed to attract creators due to an unstable release and the lack of monetization options at launch. If something is certain, it will be a long and difficult battle for Instagram.