To expand the chances of getting attention on the platform, creators need to work with YouTube’s algorithm. In fact, Pew Research Center found that more than 80% of users watch recommended videos, determined by the algorithm.
This should be taken into account when creating videos for YouTube. Still, there is some mystery surrounding what is recommended to you on YouTube. Finding a way to work efficiently with the algorithm is therefore one of the main keys to success as a YouTuber creator. To better understand YouTube’s algorithm, we need to look at where the platform’s recommendations started to where they are today.
A brief history of YouTube recommendations
The process by which people watch YouTube videos has changed since its inception in 2005. Initially, YouTube recommended videos that were clicked frequently. The problem with this method is that it featured a lot of clickbait. Users clicked, felt cheated, and then stopped seeing it. Finally, YouTube noticed and adjusted its system for choosing recommended videos.
In 2012, YouTube upgraded its discovery system to recommend longer viewing times. The update was launched to identify videos of people I actually wanted to look. He suggested videos that caught the attention of viewers all the time. This method inevitably kept users on the platform longer. At the time, YouTube encouraged creators not to try to resolve the new update so that their video could be recommended. Creators would try this by posting shorter videos for a higher retention rate or posting longer videos for longer viewing time.
In 2016, YouTube released a model of a machine learning diagram. The diagram helps creators view how videos are displayed to viewers.
Although the model looks simple, it still uses language unknown to the average person. We know that millions of videos go through this system to offer viewers a very personalized selection. Many of the selections they are based proportionally on search and view history.
The current algorithm
In 2021, the creators of YouTube are well aware that the algorithm exists. So much so that it seems to be an entity of its own. It is necessary to indicate an entity that must be satisfied. YouTube defines the algorithm as a “real-time feedback loop that adapts videos to the different interests of each viewer.” The algorithm tracks your YouTube activity, learns your habits, and recommends you accordingly.
TThe goal of the sophisticated algorithm is to keep users on the platform longer with the videos they want to watch. Focusing on user behavior is as important as the success of a unique video. YouTube explains that the best way for the algorithm to like the videos of the creators is to make the audience like the videos mentioned. The platform simply says that “the algorithm follows the audience.” Undoubtedly, there are more factors about how it works. But to put it simply, creators have to strive to create videos that people want to see.
TThe YouTube search box is an important aspect of how the algorithm works. Search results provide the most popular videos for the combination of words a user searches for. Search results take into account the titles, description, and how the actual video matches the wording of the search. Aside from the initial results factors, YouTube takes viewing time and engagement between results into account.
To believeto optimize your video search, they need to be thorough with various aspects of the video. Writing your titles and descriptions is crucial. Be relevant and clear. Take your time in the descriptions and be thorough with the information regarding the video. YouTube recommends writing 1-2 paragraphs. Creators should also consider creating videos about trends from their own personal perspective.
Recommended videos on YouTube combine several factors to show users what they might like. Factors include what viewers viewed earlier, related topics, and viewing history. Suggested videos are accessible on the right side of the desktop or below the video that users watch on their mobile.
Most creators strive to get their videos suggested to as many users as possible. YouTube gives some tips on how creators can do this. A main one One tip to keep in mind is to make a strong call to action to get the viewer to view more of your videos. Suggestions should be similar to the short, sweet ads in your videos. Another way to optimize your chances of being recommended is to provide resources to your channel. The creators provide resources by using links, playlists, and organized final screens to suggest a video to watch next.
The YouTube homepage is another space
of where the algorithm works hard. Users have a wide variety of video options from videos viewed by similar viewers, new videos or from their subscriptions. Home is YouTube’s most intense assumption about what viewers want to see. YouTube bases videos on the homepage on performance and personalization.
Creators should keep in mind that in order to appear on the home page, there are tips to improve your chances. These tips include keeping your audience engaged, uploading them frequently, and continuing to create videos that receive positive feedback.
Work with the algorithm
Creators need to consider YouTube search, recommendations, and homepage when producing content for the platform. Taking time to make sure your video posts are optimized will be critical to the success of creators with the algorithm.
Image courtesy: Deep neural networks for YoutTube recommendations