Amazon owns a large part of the search field.This year, the market is expected to account for half of all online retail sales in the United States1 Last year, 63% of retail searches in the U.S. started on Amazon2.
This makes Amazon the most powerful market and search engine in the US retail and e-commerce sector. Even more powerful than Google.
Unsurprisingly, the competition is fierce, and knowing what the hot searches are will help inform you Keyword search Strategies and point you to opportunities on Amazon.
What are the most searched products on Amazon?
Top 100 Amazon searches in the United States (April 2021):
|3||iPhone 12 Pro Max case||1,775,260||electronic product|
|5||iPhone 11 case||1,578,256||electronic product|
|12||Apple Watch||1,409,002||electronic product|
|18||Bluetooth earphone||1,269,144||electronic product|
|20||mobile power||1,239,026||electronic product|
|twenty one||Pop It Fidget toy||1,236,867||toy|
|twenty two||Gaming computer||1,213,800||gambling|
|twenty three||Bluetooth speaker||1,180,572||electronic product|
|twenty four||Playstation 5||1,160,713||gambling|
|25||My Order||1,147,505||customer service|
|29||iPhone 12 Pro protective case||1,071,559||electronic product|
|30||Women’s waist trainer||1,071,559||health|
|45||mouse pad||969,135||electronic product|
|49||Mother’s Day Gift||957,799||gift|
|55||iPhone charger||944,894||electronic product|
|62||Outdoor solar light||913,488||Home|
|65 years old||Women’s sandals||912,262||clothing|
|67||Apple strap||907,009||electronic product|
|72||iPhone XR case||876,153||electronic product|
|76||USB C hub||875,578||electronic product|
|80||Lady rose toy||861,992||toy|
|85||Xbox X series||823,279||gambling|
|86||Apple Watch Series 6||818,593||electronic product|
|88||Nintendo Switch game||814,307||gambling|
|91||SpongeBob Square Pants||797,218||toy|
|92||Airpods protective case||795,896||electronic product|
|96||Nike shoes women||780,326||clothing|
|97||Women’s summer clothes||774,222||clothing|
|99||Godzilla vs. King Kong||769,778||TV/movie|
|100||iPhone 12 case||764,736||electronic product|
Data from Sellzone Keyword Wizard Tool, April 2021.
In the top 100 Amazon searches, product searches are fairly evenly distributed across the toy, games, health, clothing, and electronics categories. Despite this, games and electronics dominate the top six searches.
Generally, you will see electronics and games dominate all of the top five most searched products on Amazon.But this month, outlying irritable toys “Pop It” is the most popular item on Amazon.
Top brand product searches on Amazon:
|6||Apple Watch||1,409,002||electronic product|
|8||Pop It Fidget toy||1,236,867||toy|
Unsurprisingly, Apple products often appear in Amazon’s top 100 products. There are 14 Apple brand listings in the top 100 Amazon searches and 3 listings in the top 10 brand products.
How do you find popular searches on Amazon?
If you want to find popular searches and most popular products, Amazon has some useful pages that can provide you with information:
These pages are great as a starting point to learn about popular content on Amazon, what users buy, and what they want to provide information for your keyword search strategy.
However, as mentioned above, the competition is fierce, so any top product on Amazon will have difficulty competing with it. If you’re new to Amazon, it’s best to use these trends to find more variants or niche products that support top sellers.
Use products as seed keywords and topics to find more low-competitive keywords with considerable search volume. Don’t forget that the combination of several low-traffic keywords adds up to a considerable amount and is easier to implement than a high-traffic, highly competitive keyword.
How do you find Amazon keywords?
If you want to find search volume for Amazon keywords and conduct keyword research, you will need a specific tool because the market does not provide this data publicly.
Semrush now has an Amazon keyword search tool in Sellzone-it is a toolkit for Amazon sellers that can help you find the right keywords
If you have used the Keyword Magic Tool, Amazon Keyword Tool will be very intuitive to use.
Enter a seed keyword, and the tool will provide a list of suggestions that you can filter.
To find high-volume, low-competition keywords, just select the competitor filter to 101-1,000, and you can see the top keywords bubble to the top.
Amazon does not allow you to create lists for your brand names. Therefore, if you are researching a product list, you need to delete the brand name keywords.
“Bone conduction headset Bluetooth” is bubbling, becoming the possibility of a reasonable level of competition and healthy search volume that can be achieved.
If you are an affiliate, you can use this tool to find opportunities. By understanding the most popular products on Amazon, you can add affiliate links to your website that contain products that you know are in high demand. In this case, you may want to include the brand name in the search.
To help you with Amazon keyword research, please try the keyword wizard tool supported by Semrush for free at the following URL Sales area.