Remember to be google Use their system to make it so that you can’t do double research on selected snippets/instant answers (Get featured snippets and rank on page 1 of 10 blue links). Well, many people are skeptical about the value of this particular search function in this new world.
Are they right?
Have we all been fooled by Google to provide them with free SERP content (selected snippets), which is very suitable Their user with Their product But not conducive to our client?
This is not the first time Google has made us an industry, and it will not be the last.
Let’s use a specific example to delve into this issue. If people are interested enough (or want to fight with me when they mention it), then I might start to look at other featured snippets of other customers and click through specific clicks on their website Rate curves publish information about their relative value.
Speaking of CTR curves, there are a lot of CTR studies out there, we will use this from Ignition visibility For ease of reference, we use the same numbers.
This is a screenshot of the customer getting the featured snippet (these position 1 is the featured snippet, you just need to trust me)
Another example from a more niche query, the same site, during the period when they only held selected snippets
Dan, this is 8 searches, who cares?
Secondly, SEO always talks about the value of selected snippets. Although in this case, the traditional position 1 ranking is almost impossible to achieve, are these featured snippets better than position 2 of the 10 blue links? When position 2 can theoretically drive Featured Snippet’s clicks 4-5 times (using Ignite’s CTR number), it is difficult for me to maintain a 7.8% click rate on Featured Snippet.
Third, thought experiment. Suppose the customer converts SEO traffic at a rate of 1% -> $$$, and the average value of completed transactions is $50,000. This makes the value of the click 500 USD (for forecasting etc.). The difference between 2 clicks between more than 100 low search volume, high intent, and such queries is at least $100,000. In the first example, the impact of trading featured snippets for position #2 may net a single low-search volume, high-quality keyword $15,000. So no matter what the income ceiling is, Bob is your uncle. If you are right, this appears to be a potential 7-8 number victory. For websites/verticals with more upside and million-dollar queries, there is more.
Obviously, your mileage may vary by industry and website due to the click-through rate curve. There may also be an elusive brand victory here, but it may be left to others to quantify.
So who will post a guide on how to trade featured snippets as position 1 or 2?