Parler, a self-proclaimed “free speech” social media app popular with conservatives, returned less than triumphantly to Apple’s App Store in May after being forced offline after the Jan. 6 attack on the Capitol, garnering one of the worst months in more than a year and attracted less than 4% of users who flocked to him in the days before he was deported in January.
About 32,000 users downloaded Parler from the Apple App Store for the first time since it returned to digital shelves on May 17, according to data from the application analytics company Sensor tower under condition Forbes.
In terms of attracting new users, it is the worst month of the platform since April 2020, when it was downloaded a total of 8,800 times, not counting the months when it was removed from the App Store.
Although recent data doesn’t represent a full month, in the first ten days of January, about 870,000 new users installed the app on Apple devices amid a rush of users seeking refuge from imaginary conservative censorship on platforms like Facebook and Twitter.
Interest in Parler declined as the month wore on, and data from Sensor Towel shows that about the first two-thirds of new downloads occurred in the first five days of the app’s return.
Forbes turned to Parler for comment.
Parler, a self-proclaimed haven of free speech that has become a hotbed of right-wing content, has faced a wave of devastation in the days after January Capitol Rebellion because of his failure to moderate violent content. Apple and Google have removed the service from their virtual stores, effectively killing all chances for future growth and Amazon Web Services refused continue to host it because it does not adhere to its terms of service, which require an effective system of moderating violent and hateful content. Parler’s way back to the internet saw him sue Amazon twice – once in unsuccessfully bid to force her to continue hosting and restart for slander. The platform later asked for help from a hosting service based in Russia, DDoS-Guardand, later, another hosting service, SkySilk. Apple’s decision to return it to the App Store came after it was implemented AI-based content moderation system and after “Significant talks” with the platform team.
What to look out for
Parler is still banned from the Google Play store, which he is clearly in no hurry to correct, Washington Post reported. While being present on Apple’s App Store is the only way to access Apple’s huge market, Android users have alternatives to Google’s own store.
A large number of
11.1 million. Approximately how many times Parler has been installed using the App Store and Google Play, according to data from the Sensor Tower provided Forbes. About 6 million of them are on Apple’s platform.
Shortly after returning to the App Store, Parler was appointed George Farmer– a former candidate for the British Brexit party, the husband of Trump supporter Candace Owens and the son of a conservative British baron – as her new CEO. Farmer said the network team took months to “get Parler back online and return to Apple’s App Store after the media and his allies in Big Tech and Congress unfairly brushed us off.”
Parler jumped to number one in the App Store before Apple removed it in January, part of a wider strike according to platforms promoting “freedom of speech” that month, especially since former President Donald Trump was banned from using Twitter and Facebook.