It may not be the first app that comes to mind for your seasonal promotions, but with 52 million active users per day, and a host of new advertising opportunities to reach them, Reddit may be worth another look at your process and could eventually be a valuable option for researching and reaching many brands.
If you can understand well. The Reddit community has been ad-resistant for a long time, and you need to have a good feel for the app and what people are doing on the platform to create resonant reactive campaigns. But for a particular audience, it might be worth considering.
Underlining this, Reddit recently released a new collection of insights around Father’s Day and how Reddit’s activity is accelerating the flagship event.
It may not yet be your primary focus platform, but the numbers listed here suggest it could have potential – or at least, it’s probably worth spending some time within relevant sub-subordinates related to your business niche, to better understand its potential.
See the full infographic below.