Author: Joey Hawkins
Updated on December 11, 2019
We have recently seen a significant increase in the number of brand map pins present on Google Maps.A few people told me that they are Google’s local campaign But I didn’t see any mention of them in the help center, nor did I see information about how you qualify for local events.Fortunately Kyle Harris is from DAC Group Allow me to get some answers about these pins and how to get them.
The brand map pin is a paid feature.
Yes, sorry everyone, you need to pay Google to get this feature. It is not free.This is part of them Local events Products and Google Ads.
They will not give you a permanent brand pin.
For example, A&W has a brand pin on the Google Maps application, but it appears as a normal pin on the desktop. I assume this is due to advertising settings.
The brand pin has a purple ad in the knowledge panel
When you click on a business with a brand pin, you will see an ad in the knowledge panel.
You need at least 10 locations to be eligible for local campaigns
Yes, sorry, mom-and-pop shop, you did not advance. Previously, the minimum number of positions was 20, but Google has reduced it to 10 positions.
You need at least $1,000 per day as advertising spend
Oops, Google is definitely developing this feature for large chain stores.
Hopefully, at some point, Google will expand these activities so that more business types can participate. If you are a large multi-location brand and want this feature, I will definitely contact your Google Ads representative.
Update on December 11, 2019: Previously, each campaign would cost $1000/day for at least 30 days, but now it will work as long as the account spends at this level on local campaigns.
Requirements and recommendations for local campaigns are now at the account level. As long as the account-level requirements are met, you can create multiple campaigns now. For example, you can create 5 separate local campaigns, each with a daily budget of $200, each with 2 stores, and a campaign duration of 30 days.