Google’s John Mueller responded to discussions on Reddit about whether MUM would make SEO obsolete. Since the purpose of MUM is to provide answers in multiple languages, there are currently no answers to the ten blue links, so it is not an unreasonable question to ask this question.
mom It is an acronym for multitasking unified model. This is a way of answering complex questions that cannot be answered with a few sentences in the selected snippets or current technology.
Google called MUM a major event in the development of search technology, and called it a milestone 1,000 times more powerful than the BERT algorithm.
Is MUM SE non-optimizable?
An amazing way for MUM to solve the answer is to use the sum of knowledge about a topic, even if that knowledge is in a different language.
Google said it can get answers in different languages. This makes sense, because answers in other languages may be more authoritative than limited content generated in your local language.
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In the field of recipes, an article written in Spanish by a Spanish chef on how to make paella may be considered more authoritative than an article written by a full-time mother in California, who has little or no life experience in Spanish cooking .
Who do you trust for authentic Spanish recipes? A mother in California or a fourth-generation Spanish chef?
Google uses examples of local Japanese content to search for search queries related to hiking Mount Fuji, which can also drill down to subtopics that only locals may know.
Keyword-based search engine optimization?
Another function is that MUM can find answers to questions that mix images and text, and provide the mixed answers.
How does SEO optimize the answers to some questions that appear in the form of images?
Image is not a word. It is the representation of things and entities.
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This is what Google said:
“In the end, you might be able to take a picture of your hiking boots and ask, “Can I use these for hiking?” “Fuji?”
Mom will understand the image and connect it to your question, letting you know that your boots will work well. It can then point you to a blog containing a list of recommended gear. “
In the MUM search paradigm, keyword optimization seems to have failed because MUM is answering complex questions composed of multiple subtopics.
Google’s announcement explains it like this:
“Since MUM can draw insights based on its in-depth understanding of the world, it can be emphasized that although the elevations of the two mountains are roughly the same, autumn is the rainy season on the mountains. Fuji, so you may need a waterproof jacket.
MUM can also display useful subtopics for deeper exploration-such as the most acclaimed equipment or best training exercises-as well as pointers from useful articles, videos and images on the web. “
It can be concluded that the above MUM search results come from multiple websites in different languages, which does not seem to be unreasonable.
If this is the case, when the query comes from multiple “Useful subtopics? “
- If your primary language is English and some of your answers are from a Japanese website, is the Japanese website considered the number one?
- Will a blog post with a “top gear” article be a winner?
- Or is the winner of the search query the publisher of the “best training practice” article?
- Can all five sites (one of which is in a foreign language) be considered top-level sites?
- Will MUM redefine what it means to rank highest for certain search queries?
Get answers from multiple websites seem For example, choose five winners, then fold down five trophies and take them home.
If we accept that five websites have a chance to get the highest ranking, as an SEO, how would you try to optimize?
Not an unreasonable question
As Google’s announcement says, we don’t know what MUM will look like in a few months or years. We can only draw conclusions from the limited information shared by Google.
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The content they announced does not seem to fit the contours of the search results we know.
Does this mean SEO must adapt?
John Mueller comments on the impact of MUM on SEO
Google’s John Mueller responded to the Reddit thread by confirming that SEO will always be needed.
Mueller’s answer quoted a question about Keyword padding:
“How many SEO experts do you need to change a light bulb, light bulb, lamp, light bulb, lamp, lighting, switch, sex, xxx, hardcore”
This is Mueller’s response:
“I really don’t understand how this will reduce the need for SEO.
Things are always developing.
Remember the SEO jokes about replacing light bulbs? It has been unnecessary for some time now, this is due to these developments, but as SEO, people still have enough work to do. “
SEO work continues to evolve
Mueller is right. The nature of SEO-related work is constantly evolving. It is difficult for some people in the SEO community to change and continue to insist on the idea of ranking search results composed of ten blue links.
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But the fact is that the age of ten blue links has been replaced by a hybrid that responds to the context of the questions being asked.
Google’s MUM algorithm can be said to be a way to respond to search problems in complex contexts.
If the answer is best provided with content originally written in Japanese or Spanish, then this may be part of the answer.
At this point in time, given that there is no actual product, it may be too early to start shouting that the sky is falling.
The prudent approach may be to reserve judgment before Google actually launches the product.