consider Key words Your ranking is indeed the first and most important step that your SEO strategy needs to take. Nevertheless, keyword research can be very daunting. So, what keyword errors should you always avoid? In this article, I will take you through the most common keyword research mistakes people make. Being aware of these errors will help you develop a successful keyword research strategy and avoid practices that hurt your rankings.
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1. Don’t do keyword research
Some people seem to think they can skip Keyword Research, Or it doesn’t matter anymore. Proper keyword research is indeed a difficult and time-consuming process. Indeed, top ranking is not just a matter of filling in the correct keywords in the text, but this situation has been going on for a long time. But skipping or skipping keyword research means you don’t know anything about what potential users are looking for when you create content.One of the biggest keyword mistakes you can make is thinking that you instinctively know What your audience wants.
It is still important to take some time to really understand the language of the audience. What words do they use? What words are they searching for? Which terms are competitive and which are not so competitive? The result of your keyword research should be an extensive list of keywords you want to rank for. Make sure to update your keyword research list or table regularly. Your audience may change, as will your business focus and business needs. This will also have an impact on your keyword strategy.
read more: Keyword Research: The Ultimate Guide »
2. You have the right keywords, but the competition is too fierce
Make sure your goal is realistic keywords. Competition in some niche markets is fierce. Ranking in a highly competitive market segment is difficult, especially when you are just starting your website or business. If you are just starting out, you should not target competitive “head” keywords (for now).Instead, focus on Long tail keywords (Easier to rank and have a higher chance of conversion).
For example, if you have a fitness center and Start blogging Regarding fitness, it’s too difficult to rank this semester [fitness]. Find out which aspects of your blog are unique and try to rank these terms. Maybe you wrote an article about fitness exercises for retirees.Aim to rank [fitness routines for retired people] May be a good strategy.In this case, you should also aim [fitness tips for seniors], [fitness exercises for retirees] and many more.If you have been in your niche for a while and you have successfully acquired Long tail keywords, You can also rank for more main terms. Competitive keyword ranking should be part of a long-term successful keyword research strategy.
continue reading: Why pay attention to long tail keywords? »
3. Regardless of search intent
Better than ever, take a good look Search intent It is an important part of keyword research. You need to clearly understand the type of intent behind the keyword. People may be looking for information (information intent), a specific website (navigation intent), or they may want to buy something (commercial or transactional intent). This is not all, because search engines aim to provide users with the exact answers they are looking for. In other words, if your content does not match the searcher’s intent, no matter how good and optimized it is, it may not make it to the results page.
Therefore, it’s important to evaluate whether the content you plan to publish for a keyword meets people’s needs. You can do this by viewing the search results. Does the type of intent match? What kind of answers do people want? Is your content formatted correctly?For example, if you wrote an extensive DIY post to rank for the term [wedding decorations] All you see on the results page is an online store selling wedding decorations, it’s time to rethink your strategy.View This post about writing intent-based content for your keywords More information on how to do this!
4. Use unsearched keywords
The part of this keyword error is related to the previous one. If you don’t think about search intent, you’re more likely to optimize for words that potential visitors or customers won’t use. Two things can happen: either you do provide what people are looking for, but these potential visitors just use different keywords and will not find you. Or, your keywords are too long tail and are not getting any traffic.
The keywords you intend to rank for should be the same words that your customers use. Always try to use the language of the audience. Imagine you are selling dresses for a celebration. In your marketing, you refer to these dresses as “dinner dresses.”However, most people will not search [gala dress]. They look for [gown] or [evening dress]. You won’t get too much traffic Search term [gala dress] Compared to search terms [gown] or [evening dress].
When you pay attention to long-tail keywords that are obscure and difficult to understand, the second problem may arise. They won’t generate any traffic at all. Long tail keywords are a great way to start a keyword strategy. These words attract less traffic, but you will have a higher chance of converting visitors into buyers or returning visitors. Using specific terms to accurately search for the person you are writing is a very good match. However, if your keywords are too specific and do not bring any traffic, it will not help your SEO. So, make sure that your goal is long tail keywords that actually generate some traffic!
5. Focus only on the exact keywords
If you write a good blog post, its ranking opportunities may not be limited to an exact key word, but also related terms. So if you can optimize for relevant (long tail) keywords without stretching, then you definitely should.For example, we have an article about Timeless SEO tips. It targets [timeless SEO tips]And for similar phrases [universal SEO tactics] with [universal SEO improvements], And do a good job with each of these keywords.
Not sure how to optimize your content for relevant keywords and synonyms?our Yoast SEO Premium Plugin Can help! It allows you to optimize for relevant focus keywords and also provides you the option to define synonyms for focus keywords so that it can take them into account. Great, right?
6. Do not check whether you should use singular or plural
Always check whether you should target the plural or singular form of a particular keyword.Your goal is to rank [ballet shoe] Or as [ballet shoes]? Do people search [holiday home] or [holiday homes]? Although Google can recognize that the plural and singular versions of a word refer to the same thing, the search results page and the number of results are often still different, because users are looking for slightly different content.
In this case, it’s again important to consider intention The number of people searching for your keyword. People looking for the singular form of a keyword may be looking for information, while people looking for the plural form may be comparing products and/or buying things. In any case, whether you should use the singular or plural number depends on your specific keywords and their intent, so please take this into consideration.
7. Use the same keywords on multiple pages
If you optimize multiple pages for the same search term (called Keyword cannibalization), you are destroying your own success. Making this keyword error means that you may be affected in your rankings because search engines cannot tell them which pages of yours should be shown to users.
If you’ve created multiple pages and optimized them for the same keywords, the good news is that you can Solve your cannibalization problemHowever, this may require some work or some difficult decisions, so the best way is to avoid this trap as much as possible.
8. Forget to rate
If you plan to rank certain terms, be sure to check whether you are successful. You need to regularly evaluate whether people actually found your article. One way is to search Google from time to time for the focus keywords you propose. But please be aware that your search results may be biased because Google has a personalized search function.Therefore, please use a private browser session or similar tool https://valentin.app/ And check if your article appears in the results. If you forget to evaluate, you won’t know if you can target more competitive keywords or if you should focus on long tail variants.
continue reading: Adjust your content SEO strategy »
Conclusion: Avoid these keyword mistakes for a successful SEO strategy
Performing keyword research takes a lot of time. It is important that you take the time to seriously consider the terms you want to rank for.read Keyword research: the ultimate guide Get plenty of practical tips to help you develop a successful keyword research strategy.If it starts to look good, you can check other Common SEO mistakes as well as.
continue reading: Why every website needs Yoast SEO »