Natural search refers to non-paid search results from search engines. These results cannot be purchased or influenced by advertisers. They are the search engines that search engines think are most relevant to the user’s search query.
In this guide, we will introduce:
In Google, most organic search results are as follows:
These are called “blue link” results.
Many years ago, all of Google’s organic search results were in this way. Now that there are more changes, you will see different “types” of results pop up quite frequently.
Let us look at some of them.
Featured snippets It is a short summary that briefly answers the searcher’s question. They appear at or near the top of Google’s random search results, and the excerpt is drawn from one of the highest ranked results.
You can view all the featured snippets owned by the website for free in Ahrefs webmaster tools (AWT).
- free registration Ahrefs Webmaster Tools (AWT) account
- Paste your website into Web browser
- Go to Organic Keywords 2.0 report
- Click”SERP Features filter
- Filter the featured snippets of “target ranking”
The video carousel displays videos related to the search query. The entire carousel occupies an organic position.
The Top News box provides recently published content on the topic. These usually appear in the organic results of newsworthy topics.
People also ask
People still ask (PAAThe) box shows common questions that people also tend to search for. The answer to each question is taken from a short excerpt from a relevant web page.
Recommended reading: What is SERP?Search engine results page description
Ranking for relevant keywords in organic search will bring “free” traffic to your website.
For example, Ahrefs blog gets about 355,000 visits per month through organic search:
If we had to pay Google for this traffic, it would cost us $946,000 per month:
Given that you have to create and generate content to rank in natural search results, the traffic cost of natural search has never been truly free. However, as far as we are concerned, this is usually the most cost-effective way to attract high-quality targeted traffic to a website.
Random search is also important for anyone posting videos on YouTube, because Google often ranks YouTube videos in video carousels and featured snippets.
in other words, Rank your videos in Google You can usually send a large number of views in your way.
If you want to know the ranking of your website in organic search for specific keywords, please try Ahrefs’ Free ranking checker.
In addition, if you want to see all keywords that rank in the top 100 organic search results, please try the following:
Here you will see all keywords from Our database 450+ million keywords, as well as rankings and other keyword indicators.
You can also check keyword rankings in Google Search Console.But, unlike AWT, It limits you to 1,000 keywords and displays the average position.
If you want to monitor the ranking of a specific keyword at any time, just add it to a ranking tracking tool (such as Ahrefs’s) Rank tracker.
A higher ranking in organic search usually leads to more organic traffic to your website.
No one knows exactly how Google ranks web pages, but we do know that some of the more important factors are at work.
These are just five of them:
Backlink Is an important known ranking factor.
Andrey Lipattsev, Google’s senior strategist for search quality, confirmed this in the process Internet Conference In 2016, we found that backlinks are related to Our independent research on more than one billion web pages:
There are many Link building strategy You can use it to get more backlinks, but it can be said that the best starting point is to analyze who links to the top competitive pages and why.
For example, suppose you want to rank “resume tips”.
If you insert one of the highest ranking pages for this keyword into Ahrefs’ Web browser And check Backlink In the report, you will see many backlinks on pages that provide career advice.
Given this fact, it might make sense to associate your link with the author of the post about career advice.
Recommended reading: Link Building Search Engine Optimization: Getting Started
Google has Many ways The most basic signal for determining the relevance of a page is whether your page contains “the same keywords as the search query.”
However, unless your page matches the search intent, including keywords will not help you rank higher in organic search, which is the reason behind the search query.
For example, it is obvious from the search results for “Resume Tips” that people are looking for blog posts in the form of a list.
If you are posting a page selling a resume reminder, you are almost certain that the keyword will not rank in organic search because it does not match the search intent. Searchers want to learn, not buy.
For the keyword “resume generator”, the situation is just the opposite, in which case the searcher is looking for tools rather than blog posts.
Recommended reading: What is search intent?The complete guide for beginners
HTTP encrypts all data sent between the user and the server to improve security. Since 2014, this has been a small factor in Google’s ranking.
How do you know if your website uses HTTP?
Just look at the browser bar. If there is a lock icon, the connection is secure:
If this is not the case, it is worth fixing.
Recommended reading: what is HTTPS?Everything you need to know
If you are curious about how mobile-friendly your website is, check the “Mobile Availability” report in Google Search Console:
Recommended reading: Mobile-first indexing: what you need to know
Freshness is a ranking factor worth noting because it is a signal related to the query. This means that certain keywords are more important than others-which is back to search intent.
Choose keywords like “best smartphone”. All results have recently been published.
That’s because freshness is very important for this semester. New smartphones are appearing all the time, so searchers are unlikely to expect to see reviews of iPhone 10 in 2021.
Now look at the query results, such as “How to cut jeans”:
Although some search results have been published recently, some popular organic search results were published in 2014. This is because the freshness of search results is not important. Today, the process of tailoring jeans is roughly the same as it was ten years ago.
Recommended reading: 10 Google ranking factors you can’t ignore
These are the three things that show up in Google search results:
Google does not always display the meta description of the page.they often Use other content on the page as SERP.
Let’s look at some best practices for each.
Best Practices for Title Tags
- Please keep it within 50 to 60 characters. Long title tags are truncated in SERP.
- Write in sentence case or title case. Never capitalize.
- Include your keywords. But only if it makes sense.
- Match search intent. Choose an angle that aligns with the angle the searcher is looking for.
- Including your content United States Pharmacopoeia. Tell searchers why your content is unique (For example, “How to make apple pie” → “How to make apple pie In 20 minutes“)
- Don’t click the bait. To be honest, don’t oversell.
Recommended reading: How to make perfect Search Engine Optimization Title tag
Meta description best practices
- Expand the title. Include detailed information that you don’t have a seat in the title.
- Match the search intent. Align it with the searcher’s needs.
- Use active voice. Directly to searchers.
- Keep it within 120 characters. The meta description will also be truncated.
- Include your keywords. But again, only where it makes sense.
Recommended reading: How to write a perfect meta description
URL Best Practices
- Be descriptive. Learn more about the content of this page.
- Make it evergreen. Delete unnecessary dates and numbers.
- Avoid repetitive keywords. It looks very rubbish.
Recommended reading: How to create an SEO friendly URL
If you still have questions about natural search, I hope you can find the answer here.
What is natural search in Google Analytics?
Natural search is one of the traffic sources in Google Analytics. It represents visitors who clicked into your website from one of Google’s organic search results. By navigating to “Data Collection”> “All Traffic”> “Channels”, you can view the details of all traffic sources.
what is the benefit Click-through rate Do a natural search?
Since many factors affect this question, there is no definite answer Click-through rate.For example, you will usually see higher Click-through rate Brand queries (for example, when someone is searching for your brand) are better than non-brand queries.You also tend to see lower clickthrough rates for keywords with SERP Features in results. Unless your website gets a lot of traffic, our advice is not to worry too much about it.
How do you get additional links in organic search results?
These are called sitelinks.We have Complete guide Explain how you affect these.
If you want more traffic to visit your website every month, it’s necessary to understand how to influence Google’s organic search results and get a higher ranking in them. Here are some resources to help you:
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