Twitter launches its first official paid newsletter service this week with a new weather news offering called ‘Tomorrow‘, which will provide up-to-date weather information and insights for a monthly fee.
Including a recently purchased Twitter Review newsletter tools, as well as a growing range of monetization opportunities for creators, such as ticket Spaces, Tomorrow will provide weather information for specific regions, meeting the usual use of the platform, in line with the latest developments.
The project will be led by meteorologist Eric Holthaus, who will work with a team of climate experts to provide local weather insights, starting with a small group of U.S. states.
As he explained Holthaus:
“We will do local newsletters, insert audio conversations in times of frightening weather, original journalism focused on climate justice and a paid service that will give people unlimited questions. It is a revolutionary meteorological service for a revolutionary moment in history.”
The project will begin with insights into 16 states, but Holthaus plans to expand its team over time to cover more regions, before eventually branching out to other states where Twitter is very large, many of which do not provide access to deep weather resources of this type. .
At launch, tomorrow it will cost members $ 10 a month, which is, according to Website tomorrow, will give subscribers:
- Ability to ask our team of meteorologists unlimited weather and climate questions with a guaranteed answer
- Weekly newsletter for members only, with uncut interviews
- Early access to podcast episodes and original long-running journalism
- Discounts on tomorrow’s merchandise and other benefits for members only
- 1% of the total income of members will be used to support environmental organizations. The more members we have, the greater the impact
INIt is an interesting first Twitter / Revue partnership project, which Twitter also notes focuses on establishing a “collective” for monetization, an element it seeks to explore further in other niches. This basically turns a project like Tomorrow into a more traditional publishing model, with the main label, then various journalists and experts sign together to jointly create a more comprehensive offer and share revenue with the group, as opposed to each writer going the solo newsletter route.
Revue has collaborated with various collectives of this type and is working to establish more publication groups to create a better subscription offer, which could provide a more sustainable funding model for original journalism through direct funding.
As such, it will be interesting to see how tomorrow is received and whether integration with Twitter can facilitate a broader, more profitable model for independent journalism.
Basically, it is an alternative approach to the usual media business model, but on a smaller, more direct scale, without establishing reliance on ads. The key question is whether it can sustain more niche offerings like this, and what then happens when they reach a certain level.
A few interesting questions, and the experiment could show a new path for the creators on the platform.