The latest round of Digital Millennium Copyright Act (DMCA) withdrawals on Twitch was devastating for many streamers, young and old. Twitch streamers had to delete the entire VOD library (past broadcast recordings) and streaming clips to avoid receiving a wake-up call on their channel to use copyrighted material. If they received only three wake-up calls, Twitch would remove their channel from the platform permanently. So far, Twitch has experienced two waves of strikes (one in May 2020 and another in October 2020). Twitch now warns streamers another wave of DMCA strikes arrives.
In an email sent last Friday, Twitch warned that it had received more withdrawal notices from music publishers. Twitch seems to be trying to warn streamers ahead of time before sending attacks. In the past, the deletions were sudden for Twitch streamers, which caused a lot of panic and anxiety. However, a head up may not be good enough for most streamers. And, as might be expected, the Twitch community doesn’t seem happy with Twitch and its DMCA.
What did Twitch say to the DMCA warning?
In the email Twitch sent to its streamers, the platform said, “We are committed to being more transparent with you about DMCA. We recently received a batch of DMCA withdrawal notifications with approximately 1,000 individual claims from music publishers. ”Twitch went on to say that he is“ actively ”talking to music labels to find a solution that we hope will work for both creators and to rights holders.However, Twitch recommended that streamers remove any marked content to include copyrighted material.
“For your remaining VODs, we recommend that you use the ‘Unpublish All’ feature and review any content for unauthorized music or any other copyrighted material,” Twitch wrote in the email.
Twitch needs to fix it now
Hopefully Twitch can find a solution with the music industry. Removals not only damage Twitch’s reputation, but they also damage streamers and their livelihoods. Streamers have already had to delete thousands of hours of content over the past year due to DMCA deletions, and that number will only continue to grow. Twitch needs to find a solution now to save any respect its creators have for the platform. Still, unfortunately it doesn’t look like Twitch will be making a deal with the music industry anytime soon.