By Joy Hawkins
Included in this guide
⭐What is the list of practitioners?
What types of businesses are allowed for practitioners to list?
So what is the difference between the individual practitioner and the multi-practitioner list?
What if the practitioner no longer works there?
Public-facing professionals (doctors, lawyers, dentists, real estate agents, etc.) can make their own list separately from the office where they work. If you want to know whether to allow someone to work on a list of employees, ask yourself if you do the following:
- There is a direct relationship with the customer, who will ask them by name (e.g. hairdresser).
- Sometimes the timetable set out is different from the normal hours of their work.
- There is a business category in GMB that can accurately describe their work.
- Have their own prices.
- Sometimes work in different places.
The following is the type of business [generally] List of allowed practitioners:
- Doctor-any type, such as physician, dentist, chiropractor, therapist, etc.
- Hairdressers (note: Google also says that they can work from home).
- Insurance agent/broker
- Mortgage broker
- music teacher
- personal trainer
- Real estate broker
- Practitioners of soft medicine, such as massage therapists, dental hygienists and registered nurses
- Tattoo artist
Google recommends that sole proprietors have a list, which should combine the practitioner’s name with the practitioner’s name. For example, “Statewide Insurance: Bob Smith”. however, This is actually not a violation The guidelines require a single practitioner to make a list for themselves and a separate list for their practice. If there are multiple categories that apply to your type of business, you may want to consider having 2 lists.
If the company has multiple practitioners, you will not be able to get these List deleted or merged As long as the practitioners are still working there.
Sometimes, creating a list for practitioners is a good idea. Generally, this is a good idea when there are multiple GMB categories that apply to the enterprise. A better strategy is not to focus on only the main list, but to downplay the practitioner list, but to work hard to get all the lists to rank for different keywords. This usually only works if you have practitioners who specialize in different things.since Landing page affects ranking, You can also take advantage of this.
Suppose your client is a chiropractor and there is also a massage therapist in the office. The list of massage therapists can be linked to the page with the highest ranking for massage therapy on the site, and the chiropractor can be ranked to the page with the highest natural ranking for chiropractic. This is a great way to make the page more visible rather than competitive.
Another example is a law firm. You may need to optimize the main list of the law firm for things like “law firms,” and then have a lawyer specializing in personal injury law and another lawyer specializing in criminal law. This will allow you to take advantage of the organic ranking of several different keywords.
Please keep in mind that if your goal is to get your 3 business listings to rank completely for the same keyword on Google, thereby monopolizing the entire 3 packages of products, this is an unrealistic strategy.Google has filter This prevents the same website from appearing too many times in the results, which is almost impossible to achieve unless you are in a real niche industry or market.Here is how we get Dermatologist Rank for more keywords by strategically using the list of practitioners.
If the practitioner no longer works for you, then what you can do with the list usually depends on who can control the list.
If the brand/company controls the business information, they can get Business information has been deleted from Google If they specifically request it.I find that GMB support staff often find it difficult to understand these requests, so if you have trouble deleting the list, I suggest you Google My Business Forum.
If the practitioner is the one who controls the listing, they can update the list to list the details of the new location where they work.This is acceptable Cause a lot of headaches For companies for which they no longer work, this is why it is necessary to find a practitioner who works for you and ask for all the lists. Usually, when we audit small and medium enterprises, we will find that they do not have a list of practitioners.