Google seems to have added a setting to “Google My Business” to allow businesses to hide their phone numbers so they don’t show up in local results on Google Maps and Google Search. Google after update Help file Say that you can now “hide the phone number in your company profile”.
This was discovered by Stefan Somborac, who was Twitter The way it works in the new Google editor (direct editing function), switch your phone number to hide it in your local Google business profile.
Stefan Somborac said: “The changes appear in the support document, which provides specific instructions about the new merchant experience. (ie direct editing). It does not appear to be available in the GMB dashboard.”
Many companies may choose to use this feature, including companies such as Google that don’t want people to call them.
Forum discussion Twitter.