June is Pride Month, and Facebook has it announced a number of new features and tools within the app that help users participate in the event, as well as new support initiatives that help provide guidance and advice to the LGBTQ + community.
First, Facebook has added a number of new celebratory features to its main app, including post backgrounds, custom avatars, and stickers for news posts and Facebook stories.
Facebook has also added a new, vibrant, animated Pride logo to the app, which he designed Berlin artist Jasmina El Bouamraoui.
Through Instagram, the platform has also added a number of new stickers for feed posts and Stories, while also returning rainbow hashtags for the event.
As you can see here, when you use the hashtag associated with Pride on your posts, it will switch to displaying the rainbow text in the published post, while you will also see a rainbow ring around your Instagram stories when you add the same hashtags to your Stories frames.
In addition, Facebook has also launched a custom hashtag feed for #Pride that will feature content from related groups, publishers and public figures, while also adding new Pride backgrounds and chat topics on Messenger and Messenger Kids.
Facebook also wants to support LGBTQ +-owned companies, with a curator #Pride collections on Facebook and Instagram, which will show thematic offers and products:
“For example, you can discover the face editions of the limited edition makeup artist Euphoria Donnie Davy in collaboration with Face Lace, with a portion of the proceeds going to Trans Lifeline and the exclusive Dragun Beauty ‘Pride Pack’ by the author Nikita Dragun – both available for a fee in the application.
Facebook’s new Shopping live on Fridays the initiative will also focus on Pride, events that will present the products of the LGBTQ + founding brands, and promoting support for relevant initiatives.
Facebook also wants to provide additional support to LGBTQ + communities, partnering with a number of NGOs and experts in sharing mental health resources and representing inclusive Facebook communities.
“In Poland, people can follow these conversations on the NGO Campaign Against Homophobia (KPH) website and in LGBTQ + groups. And in Germany, we are working with Pride Berlin to launch a Messenger chatbot with information on LGBTQ + communities and inspirational authors, as well as non-governmental organizations offering counseling. “
Pride Month is an important opportunity to show support for marginalized communities – and especially for Facebook, it’s a key thing, given that it now manages the largest connected collection of people in history. It’s important that everyone feels welcome and supported in the company’s apps, while Facebook also provides the best opportunity for the general public to show their support to people from all communities, which can help further address concerns about inclusion and acceptance.
In fact, Facebook is noticing this further more than 25 million people on Facebook are now part of at least one of the 34,000 public groups that support LGBTQ + people.
With this in mind, Pride Month is a key opportunity to address these key concerns and underline support for all members of the community.