Today is the 10th anniversary of my blog on local SEO and related topics. In my opinion, this marks the real beginning of my business and all that it brings-including 400+ posts, More skills, great customers, a good life, some friendships, a better understanding of my position on this dust ball, and some fun along the way.
Therefore, in accordance with the rules of the Klingon ceremony, I must provide some distracting thoughts today, even if there is an 80% chance that it has nothing to do with you, it is a waste of your time. On the other hand, if you are a business owner interested in blogs or “content”, or you are a regular reader here, or you are a local SEO, you may be a little bit interested.
As I mentioned in my post 5 years ago, As of June 2011, I have been searching locally for two years, but my business model is completely different (ie not feasible), and I don’t have a blog or other good way to connect with a few other people. People, or most people, will become my customers. If I had never started blogging, there would never have been a company that lasted this long, and the start date would not make any sense to me. So maybe June 2008 is the anniversary of my choice of career, and September 2009 is the anniversary of the website.But June 1, 2011 is business.
In any case, although most of my comments are about other issues, on this auspicious day, I want to make a few points about local search in general.
- I am surprised how friendly this industry is still. I mean, the vast majority of people who work full-time in local SEO are good people. I still haven’t figured out why this happens.I don’t even know what’s going on canConsidering how many unethical organizations, how many suspicious software “solutions” have come and gone, and how many spam emails are on the map, Google’s shadow is getting stronger and stronger, and of course the terror since last year. Nevertheless, there is still a Mayberry atmosphere, which I am grateful for.
- Local search does not seem to have changed much. Google’s adjustments, updates, advertising injections, and rebranding seemed to be major events at the time, but in hindsight, they rarely remain major events. Non-Google entities (other search engines, directories, software, services) often do not affect the basic activities that separate certain businesses from others. “Revolutions” are few and far apart. Mobile is a big problem. Voice search…obviously not that much.
These observations are no stranger to me, and may not be “Eureka!” The moment for you, either.In a similar way, if I want to review what I have learned in the past 10 years, at least half of what I have reviewed 5 years ago. I would say that all of these still apply. But since then, I have learned a few things.
So, here are some observations, suggestions, and other nerve gas from my blog over the past 10 years. If you are a business owner interested in blogs or other “content”, or you are in the local search industry, or both, I hope these are relevant to you.
- Don’t write for Monday’s sensation; write a post that readers will find useful for years. The post may solve a problem they haven’t even solved yet, and it may take months for these people to visit your site for the first time. Providing your solution to these people is tricky, but if you can do it a few times, your blog will be worth everyone’s time. If in the past 10 years, especially in the last 5 years, I have one thing worthy of appreciation, that is the method of “thinking for many years”, and most of the other ideas I have here today are about how to do this. A little bit. A blog post should not be like sushi, but more like Slim Jim.
- You need additional communication immediately downstream of the blog post. Maybe your best option is your email newsletter, not Twitter feeds or Facebook pages or similar media that you can’t really control and can start from. In any case, very few people will read your posts and contact you and intend to work with you. Either it is not necessary yet, or they need to learn more about you. No matter what you hope to get from it, blogs should be part of the system, not the entire system. this is mine”Seed audience“Method may help.
- you can not just Become a blogger; you still need to trade. Have seen This old houseType of show, want to know whether the host has ever wielded a hammer? Skills decay, and then insight talents. If you become a “thinking person,” it’s only a matter of time before you start writing irrelevant content, because you’ve ignored the audience’s challenges and any solutions. You cannot grow plants in soil that will never be replenished.Stay focused doing Your craft, not blogging. This is how you will continue to increase the experience of making a blog worthy of your and your readers’ time.
- Clients/clients/patients are your only best source of creativity. They will never run out of questions, observations or new challenges. If you keep talking to them and hear what they are saying, you will never run out of “content” ideas. This is the main reason why I say you need to keep hands-on in your business.
- Contact often and make mistakes in giving more trust instead of less trust. It forces you to do more homework on whatever you are writing, it makes reading more helpful, it is just a good form, and you will make more friends.
- It’s okay to slow down the pace. The “writing every day” approach is good, but it is not sustainable. Even if you come up with new things once a week, you will run out of good ideas faster than you can get them. Then either you will be forced to slow down, or you will create a paste. The right pace is the one you can stick to. For example: I don’t post as often as I used to. My “5 years local search blog” post is #276. Today’s one is #405, not #552. In the first 5 years, I averaged 4 posts per month. In the past 5 years, I have averaged 1-2 posts per month. So I moved forward at about half the speed. Does it affect the business? Quite the opposite. These posts are more consistent and useful.
- Avoid sounds like a company or an organization bigger than you. Avoid using exaggerated words (such as “ideation”), avoid using industry jargon as much as possible, and don’t say “we” when you can say “me”. No matter what you write or share, make it sound more like the way you speak in person. I know it’s easier said than done, and I admit that a very useful but boring post is more beneficial to you and your readers than a less useful but interesting post. What I want to say is to find useful and relevant things as much as possible.
- Do not imitate anyone else, or at least do not imitate anyone else in your industry. Cover topics that others don’t, and do it in any style that suits you, without thinking too much. There is a practical level, that is, you don’t want to be a runner. Let’s say that a significant number of people and entities in the local search have adapted my posts—usually a few years after I’ve written any topic. (I would rather not name it.) Usually even the title of the post is similar to my original. I can’t say that this annoys me a bit, but these posts are often written by newcomers who usually don’t have a psychological bibliography of what has been covered over the years.Another reason not to cover other singer’s songs is you The production will be more memorable and therefore more useful to your readers. I can’t tell you the number of times I talk to business owners, they told me they do SEO/marketing in a certain way, because I wrote something in an article 3 years ago. It sounds strange, but the universe knows if you are original.
- Figure out what habits your posts will reinforce. The people you write for don’t want “fresh content”; they want to develop a habit of rewarding and can help them solve problems big and small. There is a “Daily News” place in the world, but people are also very excited about it. In addition, news disseminators are usually not or don’t seem to be the first choice anyone wants to hire. If your entire blog or other content strategy is “news,” then you will get an audience who only wants news… and nothing more. Instead, what you want is for people to think about the results you produce in a way such as “Every time I finish his post” or “Every time I read one of her posts” A problem I don’t know about and can be avoided before it becomes my problem. “Your blog (or other content carrier) should be a gym, not a sample tray in a supermarket. Do this by focusing on specific questions and concerns, rather than content that you think will get clicks.
- Thank your readers. Never take them for granted, even if they never pay you a dime or help you in a conspicuous way. The best way is not to waste attention on useless information. The second best way is to solicit their feedback as much as possible, and thank them for reading in the process. You may have a general idea of their situation today, but you never know what will happen next. Some readers may scream today, but will be a huge success tomorrow, partly because of the information you share, he or she will return good karma when you least expect it. Other readers may recommend you to friends or family members who are long-term customers. Some readers will be hit by a bus tomorrow. Most people will read your content quietly and benefit from it. Pay special attention to those who read your stuff year after year. Get to know them on one level or another, and ask them questions from time to time.
This may be a good time, whether you are a long-time reader or just tripped over and landed here on banana peels, thanks for reading!
I would love to know if you have always liked postal, Or the most recent favorite, of course I like any suggestions or questions. (As always, I hope you can leave a comment.)