Just like the postponed college exam, even if the exam is extended from May to mid-June, it feels that the Page Experience update has quietly spread on us, and we are not ready yet. Most of us could have studied harder. Now, it only takes a few weeks to feel the familiarity of SEO panic. Can you feel it?
If you need last-minute guidance more than now, then Google’s Martin Splitt is the best person to provide this guidance. And, thank goodness, he has. at the scene”Search engine diary displayAppearance, founder Search Engine Diary (SEJ), Loren Baker asked Split for advice from website owners, who were worried that their website could not optimize Page Experience in time. Split’s suggestion? Don’t panic because the enhancements provided by the Page Experience update are what Google calls “robbers.”
If it sounds familiar, it’s because this is not the first time we have heard the term “hot” in the past few weeks. Many SEOs have been guessing, Search for “recording” podcasts Under hypothetical situations, Splitt and Google’s John Mueller refer to page speed ranking signals as “looters.” We even reported.
Therefore, the “page experience” update does not seem to cause the possibility of large-scale ranking changes that many people worry about. Conversely, if the other metrics between the two sites are equal, the update will give one site an advantage over the other. In other words, no matter how good your technical SEO is, ranking still depends on the content that best answers the user’s search query.Content is still King, and the features of Page Experience are not enough to replace it.
This does not mean that you should completely ignore the optimization of the ranking signals for the page experience. If you fall behind, you will feel the effect, and the effect will not be very good. Although Splitt did confirm that ranking signals are lightweight, he still emphasized the importance of website speed-not only for SEO, but also for users.
This information should ease the burden on site owners whose Core Web Vitals scores still need work and encourage those who have not yet started. Splitt has said so much that it is never too late to start. In fact, it is perfectly acceptable to optimize the “web experience” as a long-term goal. So just do it.If your website still needs some work, find a reliable Google Page Experience Guide, roll up your sleeves, and then press this operation. If it is a tiebreaker, do you not want to be the winner?
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Improved core network vitality may already improve your ranking: If you have been working hard to increase your Core Web Vitals score in preparation for the upcoming Page Experience update, then you may have noticed an increase in rankings. You did not imagine: on the latest “Search Engine Journal Show”, Martin Splitt confirmed Certain pages can already benefit from preparing to update. But this is not because the Page Experience update is now being tested, or it is not being rolled out as early as some SEOs have speculated. Splitt said that this is simply because page speed has always been a ranking factor, so if these scores improve, your ranking will also improve. In this case, it has nothing to do with Page Experience-if you are lucky to start early, you will be lucky!
Google announced new technologies to combat language model bias: We have barely recovered Introduce to mom, And Google has brought new friends into our lives.in Article published on Google AI blog, The search engine announced KELM-knowledge enhancement language model pre-training-designed to reduce bias, reduce harmful content and improve factual accuracy. Essentially, KELM is the rational voice in BERT’s ears, reminding him not to be such a bastard. When training BERT on the network and other additional documents, prejudice abounds, but KELM recommends using knowledge graphs to add reliable factual content. Google explained that the knowledge graph composed of structured data is inherently factual, because the information is extracted from “more reliable sources,” and manual editing will remove inappropriate and inaccurate content. Google has not disclosed whether it is using KELM, but, Roger Monty points out in a SEJ Blog, its impact may be more profound than search.
If you are struggling to index small sites, John Mueller may have the answer: In a recent Search Central SEO office hour hangout, an e-commerce publisher asked Google’s John Mueller why their pages were not indexed. The user’s e-commerce website has only 500 pages, which is a very small website. Muller explained Website promotion is very important for small websites that need to be indexed, because in some cases, Google needs some “encouragement.” Promoting promotions in the form of paid search, using social media followers or other advertising methods to attract visitors can leave a certain amount of motivation for Google, and it will take some time to explore. Although this sounds like a daunting task, it is not. Mueller emphasized that it doesn’t take much for Google to crawl a small website, just a few backlinks are enough.
Here are some important tips from Google I/O for technical SEO practitioners and website developers: Last week, everyone was so attracted by the fascinating new features that Google announced at its I/O conference, so much so that we overlooked the equally important SEO technical tidbits.A kind Search engine land Detlef Johnson’s article does a great job in the following areas Summary announcement The Chrome team in “New features of the web platform“Keynote speech. The blog lists a series of new security features and progressive web application features introduced by Google’s Ben Galbraith and Dion Almaer. Check out the article to learn about these technologies (most of them are already available). Consider them right away. Another way to ensure that the “page experience” update kicks off and technical SEO becomes more important than ever, to ensure that you are in the right place in history.
Google Marketing Livestream introduces some new and future features: Advertisers, please pay attention! In the Google Marketing Livestream keynote on Thursday, some important announcements were made.Many people focus on Privacy and FLoC – It will have a significant impact on advertisers in the next few months. Google said that as the value of first-party data increases, custom audiences will be promoted to almost all advertisers, and certain restrictions on who has the right to use these custom audiences will be removed. Automation is another focus of Google Ads in the future. Two highly acclaimed automated tools-target return on ad spend bidding strategy and Performance Max-will be extended to other channels. And, in order to stand out in search engine results pages (SERPs), advertisers will now be able to include images in their search ads.These are from more places, so take an hour to come Watch live for myself.
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