When was the last time you left a website because it took too long to load? You are not alone in doing this! In fact, most Internet users find slow-loading pages hugely annoying.
According to Pingdom, 38 percent of website users bounce when it takes more than five seconds to load a site. But a Unbounce study found that only 15 percent of sites have acceptable page speeds!
This is a rather damaging statistic, given the importance of page speed in ensuring conversions.
The question is, what is the correct page speed? The answer to this is constantly changing. If there was a time when the page speed of seconds was acceptable, now companies are trying to achieve a loading time of less than three seconds.
A great way to keep up with standard page speeds is to use Google PageSpeed Insights. This tool allows you to measure the speed of your page, and the result will help you determine if or not you need to improve your efforts. 90 plus scores are generally considered acceptable.
If you don’t achieve this score, here are some best practices you can use to improve your PageSpeed insights score.
1. Pack your pictures
In today’s world, aesthetics are of great importance. This can tempt someone else to place high quality images on your website. While there is nothing wrong with this step, and the quality of your images is important, do not mix high-quality images with high-definition images.
However, you can achieve excellent quality without using the highest possible resolution. In fact, image compression is a great way to increase the speed of your website. It turns out that you can use compression tools to reduce the size of an image by up to 50 percent without compromising its quality.
For example, for those who have a WordPress website, a plugin called WP Smush Image Compression and Optimization can be a handy tool, especially considering that the plug-in is free to use!
Additionally, if your website is not made in WordPress, you can use other available plug-ins. While Crush.pics is a great tool for Shopify tools, Compress JPEG and Optimizilla are worth the choices.
2. Eliminate unnecessary redirects
In addition to slow-loading pages, another major annoyance for a website user is websites that redirect to other pages by constantly clicking on a landing page link.
It turns out that both annoyances are related! The more redirects your pages, the faster the page loads. You can easily kill two birds with one stone, eliminating unnecessary redirects from your page.
To do this, you need a responsive design. According to Infront, more than 77 percent of adults own a smartphone and 60 percent of people can access websites by phone. The responsive design allows the website to remain accessible regardless of the device on which the user views it:
According to Google, pages with a low PageSpeed Insights score have a certain redirection pattern. Here are some patterns you might see:
- xyz.com -> www.xyz.com -> m.xyz.com. Such websites offer a very slow experience on mobile devices.
- xyz.com -> m.xyz.com/home. It offers a much slower experience than a sensitive design.
Want to know what a responsive web design looks like? Well, its URL (in this case, xyz.com) loads the landing page, no matter which device can access it, without redirecting. That should be the goal.
3. Remove any resources that are blocking rendering
Another surefire way to increase your page speed score is to remove any resources that block rendering from your website. Such resources also have a role to play in reducing page speed.
If you’re not a computer cam, chances are you have no idea what we mean by resources that block rendering. Do not worry; we had to learn it too!
Placing such resources above the folding part of the page can be detrimental to the website. Google will provide a solution to this problem. It contains:
This is quite a technical area; so you need to be committed guide to combat it.
4. Improve your perceived performance
The MOVR report shed light on the peculiar behavior of the consumer. More than 11 percent of mobile phone users browse the website from the top down within just four seconds of loading the page. And even if the entire page isn’t loaded, 9 percent will still scroll down.
This means you don’t have to make sure the entire page loads quickly. Instead, you need to optimize its perceived performance. Do this by prioritizing fast loading at the top of the page. It also automatically increases your page speed score.
What is perceived as performance?
This refers to users’ perceptions of the loading time of your website. This view may actually differ from the actual load time of your website! For example, top-loading websites may take an overall load of five seconds, but are expected to perform for three seconds.
Allow basic elements to load at the top of the page before using ads and third-party widgets. Make sure the content that gives your site structure is loaded before the aesthetic elements. As long as users process this information, the rest of your website can be downloaded.
5. Use the browser’s cache
According to Patel, another tool to help increase your Google PageSpeed Insight Score is caching your browser. Compared to the other practices mentioned in this guide, it is very simple and does not require much effort.
In general, it takes a long time to load a page because it brings up the necessary resources. For example, each time a website is revisited, each image and other page elements must be retrieved and loaded. Then it has to deal with all the heavy HTML and coding.
As you can see, this task is quite repetitive. Certainly, any way to reduce redundancy efforts can improve website performance, right? This is where the browser cache comes in.
This allows browsers to remember previously loaded pages and resources. That means he doesn’t have to reload it all from scratch.
In addition, it allows website visitors who begin their journey on the landing page without having to wait for repetitive data, such as logos and footers, to load when they click on other pages.
Contrary to popular belief, you don’t need to know coding to use this tactic. Tools are available instead. For WordPress, you can use the entire W3 cache.
So how do you implement it? Fortunately, there is a plugin for this. You don’t have to be a coding expert to do this.
6. Use the AMP
Accelerated mobile pages are an open source solution used by Google to load mobile pages faster. Doing so removes unnecessary content from the website to ensure that it loads immediately. You may have initialized in various Google search results.
The platform provides seamless navigation for mobile users after removing inconvenient features that are incompatible with the ideal mobile experience.
A simplified version of the website allows users to scroll through the various stories and content on the site without leaving the page and redirecting to another. For example, you can easily swipe right or left to read other articles that open instantly and with minimal formatting.
The case study reported by them Patel shows that Gizmodo improved its loading speed three times with the AMP function. You can easily implement it and benefit from it.
There are many ways to increase your Google PageSpeed Insight score. We have mentioned those that will be intensively implemented in 2021, focusing on those that are easier to follow for both beginners and experts.
Don’t let slow page speeds ruin your hard work and effort. And don’t underestimate the impact on your website’s bounce rate. Use Google PageSpeed Insight to see where your website is currently located. And if it needs fixing, you know what to do now!