January 22, 2020 | Posted by
Google soon released the first confirmed core algorithm update for 2020. Just two weeks after the new year, Google announced the release of the so-called January 2020 core update. From the very beginning, all signs indicated that this update was carried out in a larger and more influential area. This is the overall impact of the update on the level stability, the level volatility analysis of each market segment, and the comparison with the range and size of the recent unconfirmed update.
in other words. …How big is the core update in January 2020? Who has the greatest impact?
The overall impact of the core update in January 2020
The update started on January 14th, Grade risk index The captured volatility reaches a risk level of 107. What does the risk level of 107 mean? This means that the volatility being tracked increases very sharply. E.g, Core update in March 2019 Saw a high risk level of 89, while September 2019 core update The risk level seen is 79. Obviously, this update is “big”.
As the days go by, the impact of the update gradually diminishes, and the index on the desktop reflects lower and lower volatility. The mobile version and the third day of the update showed a slightly different pattern, indicating that the increase in ranking volatility exceeded the record on the second day of the update.
As far as the length itself is concerned, the rollout time of this update is longer than what is usually seen in core updates.Although the most recent update took four days to fully roll out, the core update in September 2019 only lasted two days, and June And the core update in March 2019 was completed in just three days.
Increased volatility in each niche during the core update in January 2020
In order to better understand how the effect of the update is reflected, I have broken down the overall volatility growth by segment, especially in the travel, retail, finance, and health sectors:
The data here has some important meanings:
- One of the unique behaviors of core updates is their impact at the top of the SERP. This is particularly evident in the financial and health fields.
- Like almost all other core updates, *YMYL (your money is your life) wall ches tends to show higher levels of volatility than non-YMYL wall shows.
*According to the Quality Assessor’s Guide (QRG), commercial websites should be included in the protection scope of YMYL. However, Google stated that QRG considers EAT (professional, authoritative and trustworthy) It’s different for commercial websites. Google does use “Signal as a proxy“In order to determine the EAT algorithmically. Therefore, it makes sense that during the core update period, the retail segment usually does not see the same level of volatility as the Health segment.
- Overall, the ranking fluctuates, that is, when looking at the top 10 of the SERP, it fluctuates greatly during this update.
Understanding the relative capabilities of the January 2020 update: algorithm update comparison
Since the high level of level fluctuations is a relative number, I want to better understand the importance of updates relative to recent fluctuation trends. To this end, I compared the increase in volatility seen in the Core Update in January 2020 with an unconfirmed algorithm update. December 6, 2019.
In early December 2019, the grade change recorded by our index did not reach the level of grade risk 107, but a much more moderate 82:
To get a clearer understanding of the functionality of the core update in January 2020, I compared its volatility with the unconfirmed update on December 6 (SERP’s top 3, top 5, and top 10).
Top 3 results
Since the January 2020 update did not have a significant impact (or little impact) on the non-YMYL niche at the top of the SERP, the only difference between the two updates most obviously lies in the health and finance areas. In fact, during the December update, the retail segment’s ranking in these positions was more volatile than in January. In any case, data from the retail segment during the December update will not deviate from the overall effectiveness of the January core update (see below).
In terms of its own growth, financial niche markets have seen 1,833% Compared with the update in early December, the volatility during the January update has increased, and the Health niche has shown a 77% increase!
Top 5 results
When looking at the top five results of the SERP, the travel niche began to show the distance between the fluctuations it experienced during the December update compared to the January update. Specifically, relative to the data displayed during the December update, the ranking volatility of the travel segment in January increased by 24%.
Of course, it can be seen that compared with the unconfirmed update in January, the financial and health conditions of these positions during the core update in January are also more volatile.
Top ten results
The overall top 10 results highlight the differences between the two updates. When considering the first ten results, compare the increased volatility of the two updates:
travel: Increase by 105%
retail: Increase by 48%
financial: 36% increase
health: 61% increase
Interestingly, between the two updates, the volatility in the health and financial sectors did not show overall differences. The two most logical possibilities I see are: during the January update, the travel segment was hit particularly hard, or the health and financial segments generally tend to be more volatile. More research is needed.
That said, the overarching theme here is that the core update in January 2020 is significantly more unstable than the unconfirmed update on December 6, 2019.
What to do if you get hit by a core update
Google said that its core updates are related to relevance, and the best thing to do is to create great content. The key here is to understand what “premium content” means to Google. After all, in an era where the attributes of machine learning continue to evolve, what was once considered quality content may no longer be considered quality content.
since Medical Update in August 2018, I’ve seen Google show a way to Website analysis, That is, check its identity to see whether the site a) has a strong identity (because identity and authority are the other side of each other), and b) whether there is any conflict in identity, which will make the site’s credibility questionable.I think it’s actually here The updated trend will affect the YMYL website Become the focus.
In other words, it is a bit difficult to find site-level patterns in the January 2020 core update (in fact, this is always difficult). Therefore, I have no specific enlightenment for you. Having said that, please keep in mind that this is entirely my opinion and not based on an exhaustive investigation of countless sites. I did notice that some product landing pages that lack core messaging appeared here. These pages tend to have auxiliary content on the page that has nothing to do with the core intent of the page itself, or the connection between these content and the core intent of the page is not easily transparent.
When you consider that Google tends to ensure that the identity of the website/page is clear, clear, and conflict-free (as I said before), it really makes sense to see this. Again, I want to make sure that we are all on the same page… this is not an analysis based on data… this is just an anecdotal product based on a few pages of my analysis.
What’s the next step?
What’s the next step? The continuous development of Google machine learning and the subsequent ranking adjustments!
Google will only get better and better at qualitatively viewing the site, and will adjust it over time to rank in the form of core updates. I know an obvious point. However, I am not trying to clarify some new and novel SEO complexity. On the contrary, I want to point out that as Google continues to develop qualitative analysis, our site and page analysis should be more comprehensive. I will not obliterate the role and importance of technical SEO and so on. In other words, I really feel that we should start analyzing content, pages and sites from a more “humane” perspective.