Social media must evolve or die. These days, reckless trolls pushing people into the digital empire, widespread disinformation campaigns and the proliferation of bots have made some platforms like Twitter feel like unwanted havoc.
We are all guinea pigs who have participated in this experiment over the last 10 years to see if it makes sense to voluntarily give out our personal information in exchange for free access. We agreed a long time ago that we would watch custom commercials all day, which is the main business model. It didn’t age well. Now we are the ones who will have to decide if we want to break away from that established norm.
Guess what? We’re just going to test ourselves on that.
According to multiple reports, Twitter is preparing a subscription model where you pay $ 3 a month for Twitter Blue (released as a purchase in the app recently). One of the key features is the ability to undo tweets, which is about the same as you would expect in applications like Adobe Photoshop or Microsoft Word. If you tweet via a social networking platform, and you notice that you had a typo or said something was wrong, you can block the tweet. No sign. It will be as if the tweet never existed.
Here’s what it looks like:
It’s a bit like a feature that’s been around for a while and where you can undo another tweet that deletes it from your timeline.
Twitter users have been complaining for years, almost since launch, about the inability to quickly remove the tweet and change opinions. Back in the early days, a tweet was more like an SMS or even a radio signal because it was broadcast to the world and became part of the public lexicon. By 2017, tweets are archived in the Library of Congress. These days users they transmit about 500 million tweets a day.
Meanwhile, we are slowly transitioning into an age when many of us get tired of looking at our personal information online and watching ads about kayaks and baby food all day after searching on Google.
The business model has become tedious.
Twitter Blue includes a “collections” feature (basically, your favorites) and a reader mode that makes it easy to view longer tweets.
This undo feature is slightly appealing. When you tweet something, you’ll see a progress bar that you can click to stop the tweet from ever appearing. I use something similar in Microsoft Outlook that waits about 15 seconds before sending an email. If you can undo a tweet, it’s much better than deleting.
Here’s the hard part.
What is it really worth to you?
I remember a book by former editor Wired called Free: The future of radical pricing which foresaw some of these things. He argued that free is not always free and he was clearly right. I would like the book as a commercial company to go a little more into the gray area of cheap services within applications and social media. The guy is really smart, but Twitter barely existed then.
I doubt this new feature will work. Free is not free, but $ 3 is a lot for smaller features. The Twitter Blue menu sounds like some luxury hotel concierge service, one that everyone ignores as they pass by.
I like social media, it shook my world as a writer and author of the book, but I’m not sure this new business model will succeed. In this case, I know that free is not free and I am not satisfied with that. If you start charging me for this, I’ll probably look for other platforms that provide the same services (and are actually “free”).