January 27, 2020 | Posted by
Google deleted the URL displayed in the “Featured Snippet” of the web page, which was a natural result, which plunged the SEO world into chaos. As things start to stabilize, one of the issues we have to solve is how to consider featured excerpt URLs when tracking rankings. Now, there is only one URL instance on the first page of the SERP, and many people now see Featured Snippets as the new location 1.
After careful consideration and conducting our own investigation, we at Rank Ranger decided to adopt this view. For now, we consider “Featured Snippet” as position 1 (instead of position 0).
Defining a featured segment in position 1 brings its own set of complications. As a result, we created a series of new graphs to track position 1 as easily and efficiently as possible (whether as a selected segment or as a natural result of the mill).
Track featured clips as position one
Compared with standard organic search results, featured snippets are obviously more visible and clickable. Therefore, it is the most obvious difficulty to consider the featured clip as position 1 (at least from the lens point of view) Rank tracking) Not all results at position 1 are equal. In a typical organic search result, it’s one thing to rank a keyword first, it’s another to be considered first in a “featured snippet.” Featured abstracts are more valuable in terms of click-through rate and brand authority.
In short, the new paradigm means how is it Your presence in position 1 is critical. Are you number one in typical results or number one in featured snippets?
Know the full power of a position win
To make sure you know the true potential of your first win, we have updated our Featured excerpt ranking insight report To provide you with a breakdown of the ranking 1 format wins:
With the “Featured Snippet Ranking Insights” report, you can clearly understand how many keywords are ranked first in the “Featured Snippet” and standard organic search results.
To this end, the table below the graph provides you with the actual keywords that make you number one as a featured code snippet on the SERP. Those bold words with a “featured snippet” icon represent your win, and those keywords with a gray icon represent the “featured snippets” of your top competitors.
You can also compare the overall win of your “Featured Summary” with your competitors through the “Sharing Voice” chart displayed at the top left of the report.
Bottom line: Now you can easily see which keyword ranks first in the “Featured Snippet”!
Compare the top-ranked Featured Summary with the top-ranked typical results
One of the interesting dynamics Google’s update to the location of the featured excerpt URL The first is to compare the No. 1 organic result itself with the No. 1 selection summary.
This Ranking Insight Report With just a few simple steps, you can easily make such a comparison:
1) Select the indicators to be analyzed Display options. For my purposes, I want to learn about the ranking history of keywords and their Search Console metrics:
2) Filter the keywords displayed according to the ranking by setting the report to display only the top keywords:
3) Sort the SERP function column to display all keywords as “featured snippets”, or display the #1 keyword as “featured snippets”:
The end result is the ability to separate your “featured code snippet” victory from those keywords that ranked first, as a standard natural result, while allowing you to easily compare data. For example, here, it does not take much time to see that the CTR of the keywords ranked 1 (as a featured code snippet) is significantly higher than the CTR of those keywords ranked 1 (as a standard organic result):
By enabling the trend chart in the settings (as shown above), you can also quickly access the period effects of various indicators:
[Note, you can use our Insight Graph to set up custom comparisons between your keywords that rank #1 as a Featured Snippet and your keywords that rank #1 as a standard organic result.]
Market share of survey summary snippets
Since the URL appearing in the “Featured Code Snippet” is the only instance where the URL appears on the first page of the SERP, some of the metrics used to analyze the performance of the “Featured Code Snippet” have become completely irrelevant.For example, our Featured snippet tool Used to display your average “organic” ranking and competitor’s “featured code snippet” URL.
Of course, as far as the current situation is concerned, the only position in any sense is #1. We have adjusted the “Featured Code Snippet Tool” accordingly. Since the first page position of this URL is always #1, we removed the average position data for the “Featured Snippet” URL. Instead, we now provide a breakdown of the number of featured snippets that competitors have across all the keywords you track.
See how many featured snippets your main competitor has gained in the keywords you track
A ranking scheme with featured snippets as the number one ranking
Whenever Google makes a major change to the “Featured Snippet”, it will be “Big News.” Since there is no URL duplication on the first page that appears in the “Featured Code Snippet”, from a ranking perspective, our overall way of thinking about SERP features has changed. In an instant, the “featured summary” has been transformed from the SERP function to a part of the organic search results. As a result, it is becoming more and more difficult and more important to identify featured snippets from the context of ranking reports. I hope the tools and methods outlined above can make navigating this new dynamic less cumbersome…because the complexity of SEO and data reporting lies here!
If you have any questions about how to track the ranking of featured snippets to position 1, please don’t hesitate Contact our team!
You can find the tools used here in the Rank Ranger UI as follows:
Ranking Insights report: Reports> SEO> Ranking Analysis
Featured extraction tools: Report> SEO> Featured Code Snippet Tool