I mean, what did they think was going to happen?
Last week, Twitter announced that he reopened public requests to check profiles, which were at a standstill since 2017 due to the confusion surrounding the procedure and what his coveted blue check mark on the profiles is actually.
But now, due to a massive influx of requests, Twitter says it has to put public scrutiny requests on hold again to address the backlog.
We include verification requests. So we need to stop accepting for now, while reviewing those that have been sent.
We will reopen the requirements soon! (we swear ugly)
– Twitter verified (@verified) May 28, 2021
As mentioned, this isn’t really a big surprise – people always want to check their profiles on every social platform to gain an extra measure of status in the app, and given that Twitter has 199 million active users, and only 360k they currently have a blue tick (0.18%), which is a lot of people who will undoubtedly be very eager to jump in and apply for a check, even if they do not meet the difficult conditions new criteria for such.
And that’s after only a week – imagine how many people were still thinking about signing up, and after just 8 days, Twitter is already overcrowded due to the load. This does not bode well for the future public application process.
This has always been part of the problem of profile verification, which is why most platforms do not offer a public application process, but maintain a more opaque internal grading system that assigns profile verification on their own whim or through their own request, internal qualifications that no one else understands.
Which is really what Twitter has been doing for the last four years, and many profiles are still getting a blue tick even after the process has been publicly shut down.
In many ways, Twitter would be better off holding the process – but in its ambition to be as open and transparent as possible, Twitter would rather manage the process in advance to allow a wider range of people – including medical professionals, scientists, academics, etc. – to a sign of trust and authority was gained, which, in theory, could have wider benefits for engagement and interaction on the platform.
But it seems that a public application procedure, open to all, may not be the best way to initiate that procedure. But then again, maybe in a month Twitter will be able to solve the backlog, and when the initial hype of reopening its check dies down, the requirements will also start leveling off and there will be a more manageable, sustainable and sustainable level that Twitter’s team has to deal with.
But I wouldn’t count on it.
Ask any prominent social media manager or Twitter employee if their mail mail ever stops being cluttered with requests to check on random people, many of whom are likely scammers trying to get a blue tag to then sell the account to someone else.
As noted by the Twitter product manager Kayvon Beykpour, in response to a question about new projects last August:
That and finally fixing the Verification so I stop getting hundreds of verification requests every day 🙂
– Kayvon Beykpour (@kayvz) August 28, 2020
This may not be an exaggeration either – so again, it’s no surprise that Twitter’s system is preoccupied with apps after a week.
Which brings me back to the original question – what did Twitter actually think was going to happen here?