As part of its wider Small Business Month Initiative, through which it wants to emphasize the benefits of the platform for small and medium enterprises and promote smaller operators in the application, TikTok announced new 60-page guide about how SMEs can best use their tools, including a range of explanations, tips, reviews, and case studies to provide perspective and guidance to those looking to establish a more effective TikTok strategy.
And if you’re thinking about TikTok in the digital marketing process, it’s definitely worth a look. You can download the full guide here, but in this post we will look at some of the most interesting parts.
As noted, the new guide seeks to highlight the benefits of TikTok for small business promotion and includes a range of engagement statistics and guidance aligned with this approach.
The guide also includes a range of TikTok-specific tips, designed to help brands apply a more effective approach to their marketing efforts at TikTok.
Concrete notes are helpful here, and TikTok provides clear, effective advice on what exactly brands need to do to maximize their platform performance, and what they’ve found to work best in terms of content and branded posts.
TikTok also includes a series of case studies and examples that illustrate key points, which also provide a valuable perspective to help you plan.
And definitely, more brands are looking for further guidance in their TikTok efforts. According to a recent research, TikTok is a platform that most SMEs want to learn more about this year as the platform continues to grow and progress towards becoming the next a billion-user platform.
If that sounds like you, you should definitely take a look at this new guide – interesting reading and valuable notes for your strategy.
You can download the full ‘Official TikTok Marketing Guide’ here.