While Twitter recently reopen public applications for profile verification, most users are unlikely to meet the updated criteria and will not be able to get that desired blue check mark with their username. But soon there may be another way to highlight your Twitter superiority, albeit through paid funds.
Earlier this month, a reverse engineering expert Jane Manchun Wong revealed that Twitter is working on a new subscription service, currently called “Twitter Blue,” that will provide users with a range of additional tweets for a monthly fee.
Wong found out more details on the upcoming platform subscription offer, including further insight into the list of features on Twitter Blue, as it is now and how users will sign up for this option.
As you can see here, Twitter Blue, which is currently listed at $ 2.99 per month, would allow subscribers access to several add-ons to enhance their experience on the platform.
These features, as they stand at the moment, are as follows:
- Undo tweets – We reported on this previously, but as it sounds, canceling tweets would allow users to withdraw sent tweets within 5-10 seconds of posting, which could help capture those small grammatical errors in errors that can be a major hindrance to the tweets process. It’s not editing tweets, but it’s probably as close as you’ll ever get.
- Tag collections – This feature would allow users to categorize their saved tweets in assigned theme folders, providing multiple ways to manage favorite content in the app. This could come in especially handy for e-commerce listings, which is Twitter currently it is also evolving.
- Reader mode – This seems to be still in the making, but the reader’s mode will allow users to “turn tweets into easy-to-read text,” likely merging them into a single Notepad-like screen. There is no example of that yet.
- Color theme – One of the newly added color theme elements will allow users to select a range of color options for their tweet display (picture below). As some users have noticed, you can actually you are already doing it on the desktop, but when you are currently updating the color settings, these changes are only visible to you. It is possible that this could change the color settings for profile visitors as well.
- Application icon – Subscribers to Twitter Blue would also get a new selection of custom app icons that they can use on their device.
So, this is Twitter Blue’s offer, based on what we currently know – canceling tweets, tag collections, new thread read options, and new color settings, which may or may not be visible to others.
Would that cost you $ 2.99 a month?
No doubt many people won’t ask for payment, but that doesn’t really matter, because Twitter only needs a small percentage of its users to sign up to make it worth developing.
Twitter currently has 199 million active users per day, which means that even if only 1% of them apply, this would still amount to about $ 6 million per month (+ $ 18 million per quarter) of the company’s direct revenue. And some people will really sign up – and if Twitter can further sweeten the Twitter Blue offer over time, it will bring in more people, which could quickly make it an extremely profitable addition and big earnings for a company that aims to significantly increase its revenue rate. over the next few years.
And while accessories like different colors may not mean much to you, some types of customization features mean a lot to some people.
The Fortnite multiplayer online game is a great example of this – Fortnite allows users to play the game for free, but you can sign up and pay for additional features, such as season passes that offer new costumes for your characters and custom weapons, emotions, dances, etc. Fortnite brought 2019 $ 1.8 billion in revenue, with a significant amount coming from in-game cosmetics – i.e. the ‘skin’ of the characters providing custom clothing for your avatar.
Again, keep in mind that Fortnite is actually free to play, so it makes its money entirely through these add-ons – in fact, parent company Fortnitea Epic recently reported that it has made $ 50 million from only one set of custom NFL character processing.
People will pay for cosmetic improvements in the app, so while some people raise their eyebrows at the suggestion that Twitter will charge for such minor add-ons, in relative terms, the bottom line is that some people will be happy to pay.
And if you’re not interested, you can continue to use Twitter as always.
Which is also a key thing – as reported TechCrunch, this week, on a recent JP Morgan Global Conference on Technology, Media and Communications, Twitter CFO Ned Segal provided additional insight into the company’s tweet subscription development plans, without specifically mentioning the Twitter Twitter project.
As per TechCrunch:
“[Segal] he told investors that his new “premium service” would be targeted at people who use Twitter’s service – “and they pay us for it”. Segal noted that this top offer was one of two types of subscriptions that Twitter worked on, and the other is Super Follows. “
TechCrunch further noted that Segal repeated this as well will seek to provide these top features:
“…on top [Twitter’s] continuous improvement of thinking about the free version of the service to which everyone will still have access. “
Twitter needs its free version to scale and maximize its ubiquity, but by providing optional add-ons, which could provide businesses with a simple, efficient and attractive revenue stream, that will keep those tweeting more often – because if you pay, you’ll probably ask to make money , Is it?
Indeed, it seems like a smart add-on for Twitter, which satisfies more cases and interests, and potentially, as noted, gives people a way to improve their look in the app by paying a few dollars for some extra tools.
And Twitter is probably not over yet – as Wong noted in it original discovery, Twitter may want to add alternative subscription levels, which would give users access to even more features, such as integration with recently acquired Scroll service which would allow users to read articles from the payment walls from various websites.
You could also look to add more analytics tools and publishing features for more serious Twitter users, and if those tools can provide significant value and cost just a few dollars more each month, you can bet people will sign up to get them too.
Yes, Twitterverse will therefore make noise and predictably regret the blatant absence of edit buttons. But honestly, it’s a smart game and makes a lot of sense for Twitter from different perspectives.
We asked Twitter for further information about the project and will keep you posted when the news comes in handy.