The business of women’s sports
Three pointers, running home, touch: these are all vernacular languages associated with the world of sports. When you read those words, you’ve probably associated them with a picture of your favorite team completing the action. However, if you’re like most people, that favorite team is most likely made up of just men. The discrepancy between women’s and men’s sports is an argument that has divided the sports world for decades. Everyone knows that women have lower salaries than men, they also know that women are treated worse than their male counterparts. And somehow we let that happen and we’re fine with women’s sports.
However, with funding for all colleges women’s sport Programs that are six million dollars within a single budget for one male university sports team, the differences are becoming increasingly difficult to ignore. There is a certain belief in the argument that women should not be paid as much as men because they do not bring in as much sponsorship income as men. However, this argument is based on the assumption that women choose not to compete so often in television shows. This answer cannot be further from the truth.
Studies show that women receive less than 4% of the total media time allocated to sports. Even if female athletes wanted to extend the show time, they wouldn’t have a chance. Lack of access to the media is a huge problem for female athletes and contributes to the inferior stereotype given to female athletes. We cannot try to justify these differences. Women athletes deserve access to the media and the reporting they deserve. For this to happen, they need the support of their viewers. By showing broadcast companies that we are willing and able to stand up for this goal, the only way will be change.