Next to it Kelly Forst May 28, 2021
A congested landing page can scare visitors away. Check the display of registration forms with a two-step landing page.
To register or not to register?
This is a question that everyone who visits your landing page asks.
And some things make their decision or violate it.
One thing that can scare them away? Your landing page has a wealth of information.
Walk is a fine line. Too much and your visitors may feel overwhelmed. Too unorganized and they don’t understand what you are offering them. Too little and you may not make your claim well enough to encourage registration.
Finding the right content balance for your landing page is a crucial step in getting new sign-ups. And with two-step landing pages that include a one-click sign-up form, it’s much easier to find that balance.
What is a two-step landing page?
The two-step landing page does not include the registration form visible on the home page. The registration form on the two-step landing page will only appear if the visitor clicks the a button call to action (CTA).
A two-step landing page is also commonly referred to as a two-step selection or click-through pop-up.
To join a two-step landing page, visitors need to take two steps:
- Click the button. This will launch a pop-up form.
- Enter the email address on the form to order.
This is another way to encourage visitors to sign up for your email list by providing the right information at the right time.
How does it work?
One thing to note: The two – step option is often confused with the term double option – or confirmed participation. With double authorization, you must confirm your interest in subscribing to the list via a confirmation email. Although you can use double opt-in in addition to 2-step authorization on your landing page, these two terms are often misused.
The main reason for using clickable pop-up forms? Psychology.
As we’ve already discussed, landing pages can seem overwhelming if there is too much information on the page. If the page is too full, visitors are more likely to leave your page immediately because they perceive the page as too much effort.
So in addition to the a button strong CTA reduce the confusion on the page, it will make you more professional.
However, a cleaner look is not the only reason to give two-step landing pages.
The two-step authorization requirement reduces the friction of the registration process. Landing sheets without visible registration forms are easier to digest. This keeps readers focused on your offer without asking them anything right away.
In addition, as with all marketing tactics, some psychology comes into play. Visitors who click the button and then enter their details to have more invested in your offer. This is a psychological tactic in marketing, calledfoot door technique. “
The foot in the door technique says that prospects who take a small step first are more likely to do more of the desired action later.
Clicking the button = foot inside the door. A visitor who launches a pop-up form on a click is more likely to fill out that form when a pop-up window appears.
So what do two-stage landing pages look like in nature? Let’s see.
Two-step landing page examples
Selling a product? Do you offer a service? Do you just want to expand your email list?
No matter your goals, two-step landing pages help you optimize your conversions.
See how these pros use a two-step option to support their growth.
Top up your list with a free online course
Amie Tollefsrud, founder of Rebelle Nutrition, helps other nutritionists build their audiences by promoting the value of creating courses.
He practices what he preaches and promotes a course that helps the audience generate passive income. By creating this landing page for the master class, he easily promotes it via email and social media to register.
The page is clean and only displays information that visitors need to know before being presented with a participation form. Ultimately, it is a friendlier approach and less intimidating to first-time visitors.
When visitors click on one of these two buttons, the following pop-up window will appear:
Using a two-step opt-in allows Amie to keep visitors focused on the value of her course. It is also more aesthetically pleasing if the page has several registration forms.
Sell the product
Kevin Curry, a fitness influencer and author, runs the FitMenCook site, which is dedicated to making healthy food for men according to their lifestyle.
He uses a two-step landing page to direct visitors to buy his cookbook.
Clicking the “Get Book” button launches a clickable pop-up form that makes it easy for visitors to make a purchase from their preferred store:
Sign up for the newsletter
The Daily Stoic is a book written by Ryan Holiday and Stephen Hanselman. The book’s website has a top bar navigation with a button to trigger a two-step enable.
Clicking on the yellow “Sign up for daily email” button will launch the following pop-up:
This process makes it easier for website visitors to sign up for daily updates. In addition, the pop-up form sells the value of the newsletter without taking valuable real estate to the websites.
How to create a two-step landing page with AWeber
AWeber landing pages are now equipped with clickable pop-up forms. This way, all customers – based on each plan – can create the landing page they need with the tool they already need.
To create a landing page with this type of form, follow these steps:
- Navigate to the “Landing Pages” section of your account. At this point, you can create a new landing page or edit an existing one.
- When your landing page is ready, drag the “Pop-up” item to the landing page creator where you want your button to appear.
3. Set the pop-up item to run when you click the bar on the right.
4. Customize the desired pop-up style in the bar on the right. You can change the background color, button size, appearance, and align the button as desired.
5. Next, click the “pop-up” tab next to the settings. You should see an empty box. To use a pop-up form, drag the “Form” item from the left bar.
6. Customize your form fields and presentation settings using the right bar.
7. Once your customizations are set, you’re ready to go!
Want to sign up for more with your landing page?
In AWeber Landing Page Builder, try a two-step landing page today with a pop-up window.