Memorial Day means many things to many people. Essentially, this is a day to commemorate the heroic soldiers who fought for this country. For many people, the Memorial Day weekend also marks the beginning of summer and has the opportunity to reach an agreement in the annual holiday shopping event.
Shopping activities are no longer reserved for physical stores.Researcher Namu og Statistics show that during Memorial Day in 2020, sales of e-commerce fashion soared, with a year-on-year increase of 380%. The number of conversions has also increased by 335%.
However, these numbers are not achieved by magic. Marketing plays a vital role in the success of a store.
This is why I will show seven strategies to make your Memorial Day sales soar.
7 tips for e-commerce Memorial Day sales
The record-breaking Memorial Day was not achieved by luck. By using one or more of the following tips, you can make your store more likely to get attention, win new customers, and have an enjoyable weekend.
1. Launch paid campaigns that showcase your sales
Success at the Memorial Day weekend is to stand up. Big brands can do this through TV commercials or billboards. Smaller brands often insist on using social media. I recommend combining the two through paid campaigns on social media.
Although few brands can afford full-scale TV advertising, many e-commerce brands can afford short-term paid advertising campaigns, especially if Optimized for conversion.
You need to weigh two key factors: the channel you’re advertising on and the creatives used.
I suggest you stick to Facebook or Google to create paid ads. These platforms provide the greatest coverage and the best positioning tools to help ensure that your paid media budget reaches the farthest.
Everything is different when it comes to creative advertising. The use of red, white and blue as well as the American flag is given. But also consider including many images related to holidays and summer.
It must be remembered that unlike Independence Day, today is an anniversary. Even if you focus on summer entertainment, maintain respect for the fallen and their loved ones.This ad is from My heart It has done an excellent job of finding this balance: it is eye-catching, positive, and still reminds viewers of the reasons for the holiday.
Use memorial day tags on social media platforms, but pay attention to the type of content posted. Some people may use these tags to search for information near the holiday itself, and may be annoyed by too much promotional material.
2. Promote your sales on social media without revealing their actual situation before Memorial Day
Celebrating Memorial Day sales on social media is an excellent way to inspire expectations and build a potential customer base before the important day begins. By running it on social channels, you have the opportunity to attract thousands of new users who have never shopped with you.
Schedule your social media calendar Very early before the holiday. The longer you have to post, the higher the expectations that can be established. This is true for your email marketing campaigns and for social media posts.
E.g, IgieAn artist who made costumes for Italian Greyhounds mocked the upcoming Memorial Day auction with this simple but effective image:
3. Make a flash sale
Unlike the winter holiday shopping season, Memorial Day sales can only last a few days at most. This makes quick sales mature.
These sales usually result in substantial discounts and are all designed to encourage consumers Impulse buying. They are also a great way to attract media attention and ensure that customers visit your store instead of competitors.
Focusing on new products in summer is the best strategy here. Many consumers have to wait until the Memorial Day weekend to shop in the spring and summer, so they have been looking for products this season. Make the discount too high and unavoidable.
Promoting your sales will be just as important. Consider using paid ad campaigns as described above to boost your sales, but don’t forget your email list or social media followers.
4. Sell winter items at discounted prices
Everyone likes discounts, especially on Memorial Day.Between price drops 20% and 90% Is common. There is no better time than selling cheap goods. It can eliminate remaining winter items while attracting new customers.
These sales can be conducted at the same time as the standard Memorial Day sales event, or they can be conducted independently. It all depends on the products you stock in summer. Brands that tend to perform well in the summer may be more willing to emphasize their new product lines. On the other hand, winter sporting goods stores may just want to make their big discounts the center of attention.
5. Honorary veterans and their families
Memorial Day is the day of remembrance for fallen soldiers. This is why it is necessary to be positive about the informal start of the summer but not to celebrate too much.
Richard LewickLEVICK Chairman and CEO stated:
Reminiscence and relaxation both play important roles in our lives, but they should occupy their respective fields… When brands forget to respect this separation, and executives who don’t understand the true meaning of Memorial Day control the company’s marketing and When social media, outreach, insensitivity and even offensive things happened.
He specifically suggested not to use images of military funeral services that may be exploitative, mourning for families, etc. Many companies place these images alongside the “FLASH SALE!” message. And “Happy Memorial Day!” will wrinkle feathers.
Not all veterans and families want to hear “Thank you for your service” on Memorial Day, and want this day to focus on those who have lost their way. That is to say, paying tribute to veterans, active servicemen and their families can be done very well and well without having to divert attention from the meaning of a day-there are many opportunities, many of whom have lost their jobs.
You can reward veterans and active-duty soldiers in a variety of ways. One option is to let them get your sales early or first. The other is to provide them with discounts or special offers. You can even give away small items as gifts.
But can you do something special to express your understanding and gratitude?Donate a portion of the proceeds from your Memorial Day auction to charities that support the families of fallen soldiers, such as Survivor Tragedy Assistance Program (TAPS) or Children of the Fallen Patriot Foundation. Mention the plan in your Memorial Day marketing materials, but focus on those in need, not your ability to do so.
6. Contact the website that runs the sales summary to make your store stand out
Memorial Day weekend is an excellent source of content for new publications, many of which include Summary All the best sales. It is not accidental when brands are included in these reviews. Usually, this is the result of a lot of outreach work.
Start by looking for publications in your industry that have produced Memorial Day in the past. If they did a review last year, they will most likely be in this year’s editorial calendar.
You can also target larger and broader publications that are not necessarily related to a certain industry. Here are some websites that have created a summary of Memorial Day sales in the past:
Next, draft an email to send to each publication. Personalize it, but you can leave most of it unchanged. Highlight the items you sell on Memorial Day weekend, the types of discounts customers should expect, and why your deals are better than your competitors.
7. Set up virtual events with on-site sales segmentation
You do not need to open a physical store to carry out on-site sales activities.
Stores can even realize some very significant benefits by running virtual sales events. They are a more accessible way. You will be able to accommodate more attendees (which means more customers), and they can also listen from anywhere in the world.
Holding virtual sales events is also much cheaper than attending the events in person. Webinar software and high-quality cameras will cost hundreds of dollars at most. This is almost what you need. For customers who also don’t have to go to your store, this will be much cheaper, which means more money can be spent on sales.
You will want to make your sales activities as interesting and inclusive as possible. To do this, make sure to run games and activities, not just show off your products. You can even hold free gifts and contests, and give away some of the latest products for free.
However, make sure you spend a lot of time selling products. The focus of such events is to increase sales, so it makes sense to spend at least the second half of the event to model your new clothing line or showcase the use of new products.
After the pandemic, online activities may face more competition than usual. It will be worthwhile to send a message as soon as possible, Promote your virtual event The more the better. Social media, email campaigns, and your website are all good starting points.
Frequently Asked Questions about Memorial Day Sales
On this Memorial Day weekend, Facebook, Instagram and Google are the three best platforms for running paid advertising campaigns.
It can last for just a few hours, but don’t let it last longer than the weekend.
You can combine summer and solemn atmosphere. Don’t be overly happy, but keep a positive message. Consider donating the proceeds to related organizations.
Keep emails short, but stand out. Explain how much consumers can save, which products are on sale, and other important information.
Facebook or Zoom are two popular platforms, which are relatively cheap (if not free) and can run events stably.
Conclusion: How to increase sales on Memorial Day
The Memorial Day weekend is one of the biggest shopping events on the calendar. However, you can not only start sales and expect more customers, especially if you are an e-commerce store.
Advertising, making the most of social media, and attracting online publications are essential to promote this.Ensuring that your sales and customers maintain the right tone is the key Increase conversion.
But don’t stop there.The best e-commerce stores use Memorial Day weekend as a starting point and do their best High holiday sales After Memorial Day.
What tactics do you plan to use on Memorial Day?
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