Gillette Venus launched a new campaign to try to degummed the pubic bone. L’Oréal (L’Oréal) Professionnel’s digital series aims to go beyond traditional product marketing. Moreover, Constant Contact reveals eye-opening email response rate data. Let’s take a closer look at what we learned from these examples.
Gillette dealt with humiliating enemies (no, this is not a typo)
A study sponsored by the Procter & Gamble brand Gillette Venus showed that only 18% of women refer to pubic hair by a proper name. The company believes that this shows that Shannon Miller wrote: Advertising Weekly.
In response (and initiate Venus is collected for pubic hair and skin), the razor retailer created #SayPubic, which is a publicity campaign that has much more attention than hashtags. It also has a theme song and video called #ThePubeSong. Yes, the animated pubic hair is singing, praising how they want to get rid of the shame. You can watch the video on any social channel of the brand (including TikTok):
@gillettevenusdislike ## SayPubic? Try to sing! 🎤 ## ThePubeSong It’s a pubes song by pubes.♬Original sound-Gillette Venus
Influential people like Gift Also created a TikTok video based on the song:
@gillettevenusReply to @maeveymaeveynot BRB, trying to summon a fairy tale of shame…@ graceorsomething ## ThePubeSong ## SayPubic♬Original sound-Gillette Venus
Why is it important: The goal of eliminating stigma around pubic hair sounds noble. However, this song is also a creative way for Venus to stand out in the female razor market. Some people think it is brave or interesting, while others think it is not so attractive. But people are talking about it, writing about it and buying products. The website states that the “pubic hair collection gold star” stock is sold out-the company is collecting email addresses of people who want to be placed on the waiting list.
L’Oréal Professional Music School in Paris debuts on YouTube
Phase one Conditioner L’Oréal Professional in Paris (L’Oréal Professional) made its debut on YouTube this month and attracted more than 275,000 views in the first week. The show is produced like a TV show, and the seven episodes of each episode will feature hair style trends, tips from professional hair stylists, interviews with hair stylists and product innovators, and health advice. The 30 to 45 minute episodes are available in six languages.
Why is it important: Professionals at L’Oréal Paris seem to recognize that education and inspiration are more resonant in sales than in the audience of hair styling and salon owners.
L’Oréal promotes community development through entertaining and valuable content, which can cover a global audience. Given the views from the first week of the first episode, the results will show that it is working.
Raise your brows and read these email benchmarks from Constant Contact
Every month, Continuous contact analysis of more than 200 million emails The average response rate of 34 industries is sent and published by the customer.
Statistics cover average open rate, click rate and bounce rate. In April, the industry average was:
- Door opening rate: 17.13%
- Click rate: 10.65%
- Bounce rate: 10.28%
The three industries with the highest open rate are government agencies or service industries (28.98%), religious organizations (28.84%), and education-primary and secondary schools (28.35%).
The top three industries are automotive services (10.25%), retail (11.27%) and consulting/training (11.38%).
Why is it important: It’s hard to set benchmarks Email program, Especially when the program has just started. Constant contact with resources can help. These metrics are also useful when managers want to understand how your email content marketing compares to others in your industry.
Why raise eyebrows? Industry benchmarks may be the starting point for evaluating email performance. Just don’t stop there.Check your email data regularly to understand your turn on, Click-through rate and bounce rate increase or decrease. In your analysis, please consider more details than the “constant contact” data address, including subject, subject line, time of day, etc. Find the content that best suits your audience. Then do more things.
Cover image: Joseph Kalinowski/Content Marketing Academy