This is a question that every SEO will ask at a specific point in time. why? Because like any other marketing campaign, SEO costs money, and sometimes the expenditure can pile up, there is not much to prove. As a savvy business owner, you must always try to minimize expenses while maximizing returns.
So, what constitutes a “good SEO deal”?
Is it 500 dollars a month? $5,000 per month? Or should I do SEO myself to completely eliminate costs? Let’s start paying from others.
Look at industry data
Since this is a problem that millions of digital marketers are struggling with every year, a lot of research has been done on SEO pricing.
For example, I recently encountered A survey 70% of small businesses say they spend less than $100 a month on SEO. At the same time, another 17% of respondents said that their spending is between US$101 and US$199. Therefore, according to this survey, nearly 90% of small businesses spend less than $200 a month on SEO.
Even more surprising is that about 54% of the respondents said that they did not have a penny on SEO ($0.00). In this category of enterprises;
- Most people do SEO on their own
- Others completely ignore SEO!
However, Ahrefs recently released a more detailed research report. The focus of Ahrefs’ research is not the fees paid by marketers, but the SEO pricing between agents. The two main survey questions are:
- How much do you need to charge for SEO services?
- Which SEO pricing model do you use?
In total, 357 SEO agencies were interviewed, although in the end, only 348 “clean” suggestions were accepted. The following are the main contents of the research;
- Most agents (74.71%) charge a fixed monthly fee
- $501-$1,001 is the most popular holder range
- About 36.78% per hour
- Hourly wages rarely exceed $150 (88%)
- At least 50.44% of the cost is $75-$150 per hour
It is worth noting that experienced SEOs charge higher prices compared to newer SEOs. The average hourly rate of agents engaged in the industry;
- <2 years is $79.39/hour
- $110.69/hour for 2-4 years
- 4-10 years is $118.85/hour
- > $142.50/hour for 10 years
So, all in all, for a regular project, you may pay evenly;
- $501- $1,001/month, or
Make the right decision
Now that we know the fees charged by the agents, we can concentrate on finding “sweet deals”. First of all, let us get rid of the dispute between paid and DIY SEO.
Do you pay or do it yourself?
A tricky question, right?
The truth is, DIY SEO is cheaper. You can do this for you without paying. Therefore, you don’t even have to allocate a budget for SEO.
However, we also want to emphasize that DIY SEO is not free. Just because you save the budget does not mean it is free.
You need (according to Blue Corona);
- Self-education-more than 80 hours per year
- Perform a keyword search-3 hours per week
- Working on a blog – 24 hours a week
- Maintain your social media – 8 hours a week
Therefore, the total time spent on DIY SEO per year is 80 + (35/week x 52) = 1,900 hours. If your digital marketing investment return is $50/hour, the 1900 hours spent on SEO is equivalent to an investment of $95,000. So, is it free? Do not. Is it cheap? Regarding the upfront cost, yes.
However, the biggest advantage of DIY SEO is that once you get into trouble, you will achieve greater success than an agent or SEO consultant, because of its greater dedication and willingness to succeed.
So, how much should you spend on SEO services?
Well, we have determined the average cost of other marketers (i.e. $1,001 to $2,000 per project). You can always use it as a reference point.
However, you don’t have to pay that much money. Indeed, depending on the type and size of your business, your location, and whether you choose to outsource or search engine optimization (SEO) yourself, the cost will vary greatly.
What we want to emphasize is;
- Cheap SEO is a trap and the cost is high; avoid it
- SEO is a broad term.Not just keywords
- As your business grows, your SEO will need to grow
Why is good SEO an important investment for your business?
Since it is impossible to price SEO, the best approach is to treat it as an investment, as important as your other marketing activities. This is what makes great SEO essential.
- Natural search is usually the main source of website traffic
- SEO enhances brand trust and credibility
- Good SEO means a more satisfying user experience
- Good SEO can increase engagement and conversion rates
How can you invest in SEO to get the highest ROI?
Whether you choose to outsource or do it yourself, there are a few steps you can take to build and run a lucrative SEO campaign.
- Designed to rank for evergreen and money keywords
- Improve your website navigation
- Optimize your website and content for mobile search
- Optimize your website to increase speed.Faster websites get more traffic
- Write value-added, high-quality content
- Invest in inbound and outbound link building
- Consider using SEO tools to increase your return on investment
Use SEO tools for DIY search engine optimization
If, like most small business owners, you choose the DIY route, then search engine optimization tools will prove invaluable. An SEO tool is a software program designed to help you complete tasks such as monitoring competitors, reviewing SEO strategies, keyword searches, SEO tracking, and data mining.
Some popular SEO tools to consider are:
- Google Keyword Planner
- Google Analytics
- Google Trends
- Moz Pro
- Screaming frog
- Yoast SEO for WordPress
BiQ: Uncover the mystery of SEO pricing and pay only for what you use
Finally, you should also consider bringing your new child – BiQ! Still in the testing phase, BiQ SEO tools Unlike other SEO tools, because you only pay for what you need.
Traditionally, when you decide to start SEO, you go online, choose an agency, pay for their requirements, and start working. Therefore, you will never really have the opportunity to discuss the specific SEO service you need, because you know that SEO is just SEO. It is packaged, right?
Well, this is not the case. SEO is a general term. It contains several elements, including keyword search, competitor analysis, SEO audit, etc. What if I only use some of these services? What if you need keyword analysis without review?
With traditional SEO tools, you still have to pay all the “SEO” fees, which means you end up even paying for services you don’t need.
End with BiQ.
With BiQ, SEO pricing depends on the specific service you need. Is it keyword information? Content intelligence? Link intelligence? BiQ allows you to choose from these functions (there are 6 in total) and only pay for the functions you need.Register for closed beta testing https://app.biq.cloud/sign-up.
SEO is the foundation of any successful digital marketing campaign. Moreover, it can be expensive. Fortunately, with tools such as Google Analytics and BiQ, you no longer have to worry about SEO pricing. These tools allow you to even plan and execute extremely successful low-cost SEO campaigns on your own.
Update time: April 29, 2021