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Google Advanced Search Guide


How well do you know about Google search?

This question may catch you off guard, because you may be considering its simplicity. All you need to do is browse to the Google homepage, enter your question, and you are done, right?

Although you can only see a small number of fixed search results at any one time, viewing the total will usually reveal millions of matches. Most likely, most of the results are irrelevant to what you are looking at.

What if there was a way that you could focus on the information you need while eliminating all the noise?

It’s time to get to know Google Advanced Search. After reading this article, you will never look at Google in the same way again.

are you ready? It’s time to reveal some secrets:

What is Google Advanced Search?

Google Advanced Search is a more fine-grained method of finding information on the Google platform. By using various search operators, commands and conditions, the accuracy of information search can be improved. The special commands and characters used are called “advanced operators”.

These advanced operators allow you to accurately and quickly isolate the content you need, so it is not difficult to find that such functions have great advantages for those conducting competitor analysis, SEO review and content research.

Why use Google Advanced Search?

In many cases, the standard Google search works well. However, when you need specific information or process large amounts of data, the ability to accurately identify the required data is an asset. Remember, Google manages a lot of data, so you need to do everything possible to find out what is important to you.

Check the computer screen with a magnifying glass

Think about how many times you use standard searches, then scroll through to find content that suits you. The advanced search function will not return everything you skipped, so finding data will become easier and more convenient. How to use Google advanced search? Consider the following functions:

  • competitor analysis
  • Normal research
  • Keyword research
  • Search term combination
  • Document recognition

Of course, there are other reasons why you can use this powerful search tool. Please note that having an existing tool that can help you find information more concisely does not mean that Google Advanced Search will not bring any benefits. You should also not consider it as an instruction to replace any tool in use.For example, Range Ranger has a very comprehensive Keyword Trend Research Based on the function of Google’s knowledge graph technology.

Although this feature is good at editing trend data, it may require other specific data types and files to make your research more comprehensive. Since keyword trend research does not provide this feature, you can consider using Google Advanced Search to fill in the gaps.

Learn how to use the function

You already know that advanced search operators are the core components of Google’s advanced search system. However, knowing this may not make sense to you. So, how do you change the gears to learn how the system works?

Consider the example of the search term “e-commerce trends.” Under normal circumstances, the most effort you need to put in can only boil down to putting this term in the search bar.

Before entering the more advanced interface, you can trigger some custom search functions by modifying the way you enter terms. Here are some examples:

-E-commerce trends in 2021
Using the “-” character in this way will exclude any results that include its attached content. In this case, Google will return all results that do not contain the word “2021”.

By adding in front of “@”, you will trigger search engines to find social media names.


Tags are not only used in social media. Using characters can help you pinpoint content tagged with keywords using various sources.

E-commerce trend books $20.. $50

Using this operator can help narrow the results so that they do not exceed the upper and lower limits you enter. It is very convenient to locate products at a specified price.

E-commerce trends or online buying patterns

Sometimes it is better not to search for terms independently. You may have two keywords with the same meaning or no independent value. By placing the operator “OR” between two keywords, a result characterized by one or the other will be returned.

Related: e-commerce trends

This may be one of the most direct competitor research strategies. You can add “related:” before the search term to find relevant results. You can even place a competitor’s website to the right of the operator to view the content that pops up.

Website: ecommercetrends.com
The “site:” operator is only used to identify the results that match the site name you entered, and you can even go further to search for subdomains.

Cache: ecommercetrends.com
As the operator’s name implies, this is a feature that enters Google’s cache to get the offline version of the page. All you need to do is to use the “cache:” operator on the left side of the URL to achieve this.

“E-commerce Trends”
One of the reasons Google finds so many results every search is that it treats each word as a separate part of the puzzle. Therefore, any content that contains one or more search terms will be counted as a match. By putting the phrase in double quotes, Google will only return results that are exactly the same as what you typed. Then treat the full text as a complete search term.

Title: E-commerce trends
To further narrow the scope, you can request that only pages with search terms in the page title be returned. To do this, all you need to do is add the “title” operator to the left of the search term.

Allintext: Amazon 2020 e-commerce trends
The “allintext” operator searches the main body of web pages and documents to determine whether they contain one of the multiple keywords you entered.

E-commerce trend file type: pdf
As you know, not all information on Google is entirely text-based. There are many files on the Internet that may be related to your keywords. In the example provided here, Google returns all PDF documents that match your search terms.

Inurl: E-commerce trends Inurl: 2020
The “inurl” operator is designed to help you find the exact words and phrases in the document URL. As you can see, the operator uses different terms twice. This is because you can merge requests for this search feature.

    Google Advanced Search Window

    All the above operators can be run in a regular Google window. Although they are based on advanced search functions, using them does not mean that they are fully utilized.

    The advanced search window is completely independent and you can access it Here. Just looking at the page is enough to tell you that you are no longer a basic user. You can use a series of fields to narrow down the search results. All of these are optional, so you only need to fill in the content that is important to you.

    Google Advanced Search Window

    If things seem a little overwhelming, don’t worry, because Google provides instructions and examples on the right side of each field to help you use them.

    The various parameters described above are some of the main operators used for advanced searches. However, the advanced search window gives you more freedom, and you can use these criteria to isolate search results.

    Beautiful advanced search

    In addition to operator commands and a separate search window, there are also some advanced search tools that you can access in a simple way. You may even have seen some of them. They are as follows:

    • By entering the word “calculator”, you will get a calculator application in your browser. Or, you can continue to enter the equation to be solved.
    • You can enter “stopwatch” or “timer” to get a browser app that can be used for these tasks instantly.

    Other examples of such advanced searches include flight information, temperature, weather, traffic data, etc.

    Google Advanced Search-a more precise Google search experience

    Road sign

    There is no doubt that using Google Advanced Search can help you quickly hone and find what you need, thus saving you time.


    Can you imagine that when looking for products online, you only have to look for many options until you find the exact product within the price range?

    Or, can you imagine finding web pages containing specific keywords on a specific website?

    Finding this in Google is like looking for a needle in a haystack. Google Advanced Search is the answer to all this and more. Although it does require certain habits to learn advanced operators, once you get used to advanced operators, you will never look back.

    About the author

    Liraz Postan

    Liraz is an international SEO and content expert who can help brands and publishers develop through search engines. She is the former SEO and content director of Outbrain and has worked in the gaming, B2C and B2B industries for more than ten years.


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