Google products are powerful and YouTube flight use its platform to “encourage people to find out about the vaccine.” Information on YouTube’s COVID-19 vaccine, PSA, begins in the United States and will spread to other countries.
Google’s video service says today’s release is the “first chapter” in a series of public service announcements with Vaccine confidence project to the London School of Hygiene & Tropical Medicine. He also wants to “remind us of everything we should expect in a post-pandemic world.”
YouTube, along with health authorities across the country and around the world, want to specifically address vaccine vaccination:
At YouTube, we are committed to making sure people have access to reliable information about the vaccine, including how it was developed and tested, what to expect when they receive the vaccine, and how each person plays a role in public health. . Listening to inaccurate information can raise doubts in someone’s mind, which is why trusted scientific and medical organizations partner with YouTube to make sure credible information reaches people in culturally accessible and relevant ways. .
The PSAs start today and will run until July, on both YouTube and television. The goal is to reach Americans between the ages of 18 and 34, “key demographic information to help control the spread of the virus.” All are available at youtube.com/vaccineinfo, which is YouTube’s own channel with 31.4 million followers.
So far there are 16 videos with different “Why” themes, including first visits, dance parties, joys of victory and grandchildren. They include several clips before ending with a “Back to what you like” slogan, which was also used for a search ad, which includes a red toilet and links to the channel.
YouTube’s COVID-19 vaccine PSAs will hit other countries in the coming weeks to “coincide with local vaccine availability deadlines”.
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